ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Customer Service & Satisfaction

Unforgettable Customer Service

Updated on April 26, 2012

Customer Service

It starts with respect. If you respect the customer as a human being, and truly honor their right to be treated fairly and honestly, everything else is much easier. (Doug Smith)

Customer and service are two words thrown around by businesses and consumers alike. Most businesses want to be known for providing good service to it’s’ customers. They write vision statements, goals, and provide workshops for employees on how to implement and deliver good customer service. Businesses do this because they realize that customer service can make or break the connection to their customer base. I do wonder why so many businesses miss the mark in providing the kind of warm and unforgettable experiences that satisfy customers and keep them coming back.

I enjoy writing about things, people, and situations that make us want to be better, do better or perhaps just inspire and lift our spirits. I am grateful whenever I encounter people that allow me a moment, or two of smiling from the inside out. People and situations that help me release a few burdens. People that allow me to realize like Luciano de Crescenzo once said "We are each of us angels with only one wing, and we can only fly by embracing one another.

A Definition

Customer Service is a way of life that involves putting the customer first in every aspect of the business. It is characterized by an obsession to achieve complete customer satisfaction in each and every encounter. It is an obsession that is shared by everyone in the company from the chairman of the board on down. (Every Manager’s Desk Reference)

Of all the definitions, that I found this is the one that spoke to me and spoke to me out of a recent experience.

Oh Happy Day, or Not

Like most of us, I have had my share of mediocre to outright bad service. When it comes to someone needing an “attitude adjustment”, I try not to take it personally and chalk it up to the person having a bad day. However, there are times that I will draw the line, times when exceptional customer service is expected. I know, I know, I hear you, even expecting is is not always a guarantee. However, when we receive good, great or exceptional service is makes up happy and when we are happy we tell others we are happy.

There are two places that I normally take my car for service--the dealership or a popular tire and auto repair center in the area. The Monday after Easter, I called the dealership but they could not get to me for a couple of days. I then called the tire and auto center but, for whatever reason, no one answered the phone all day. The wait time at either of these shops can be extremely long therefore, I was trying to get an appointment for Tuesday or Wednesday because I had flexibility all day, both days. I took it as a sign that I was unable to secure an appointment. During my last two visits at the tire and auto center several people left unhappy and the technicians did not seem too concerned. I’d used them for several years and had always been pleased with the service they provided, but I was beginning to hear complaints about less than stellar service to vehicles and sloppy treatment of customers. I decided to look for another alternative. The dealership is great but very expensive; I needed a back-up plan.

I started poking around on the internet and came upon a site called that offered a super guarantee for businesses listed on their site. Right at the top was Platinum Plus Auto Repair with all five stars filled in under the review section. Itwas obvious from the reviews this place had a great reputation for great customer service. I checked out their website and decided that I would check them out by first getting my oil changed. Since they were closed, I called first thing the following morning. I was told that if I could come right away they could take me.

Platinum Plus Auto Repair

"Customer service is not a department, it’s everyone’s job.” (Anonymous). From the moment I drove into the parking space and got out of my car I was greeted with a smile and a “good morning, how are you today”. Once inside I was greeted again in that same warm and welcoming way by Erica who took my information. It truly was not long before I realized they took the customer service to another level. Instead of just provide service they allowed the customer to experience service. Jimmy, who had initially greeting me outside, was the technician who took charge of my car.

In the meantime, Erica and I exchanged pleasant conversation about various things. It was great because as she continued to do her work she continued to talk with me--not a constant chatter, but an acknowledgement of my presence. It was a good feeling. Then Tonya arrived and the energy in the area went up another notch. Tonya is one of those people that when she enters a room you know she is there because she brings joy. She also brought a beautiful tiny little dog that I soon realized greeted everyone with a “happy to see you”. After a few minutes, Tonya begins to build a file as she asked me questions about the car and its service record. They wanted to know the car and me. Jimmy came in, spoke with Tonya, and then ask me to follow him into the garage (unheard of). I did and he showed me that my front tires were wearing on the inside. He did not try to scare me, just wanted me to be aware. It did not take much for me to realize that before long it would be dangerous for me to continue with those tires.

Jimmy walked me back to the waiting area. Tonya came over to sit with me and talk about the tires. Again, she did not try to scare me just told me that it would need to be taken care of soon. She also had pulled my service record and had made a list of what would be coming soon. She asked if I wanted her to price some tires. My answer was yes. I also begin to price tires to see if I could find something more cost effective than she could get. When Tonya came back with prices, I was surprised that her prices were in line with the prices I had check on my own.

Long story short. I went into Platinum Plus for an oil change, however, I came away with my air conditioner working better, and two new tires for less than anything I could have gotten at either of the places I normally frequent. Believe me when I say making unexpected expenses work within the budget is something you appreciate when you are retired. More than anything, I felt valued as a person, as a customer. Jeff Bezos, CEO of once said, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

This was, indeed, my happy!

A Great Experience...Oh Happy Day

I had a great experience at Platinum Plus Auto Repair. The next time my story may be different but I will always remember how I felt on that first visit. Jimmy, Tonya, Erica, Richard, Daryl and Tim all made me feel welcome. I was happy to have made that phone call….it was a happy accident. Some things in the Universe conspired to bring me to that place at that time. My shout out is to Jimmy because I want him to know that I think he is amazing. Please never change your smile or your wonderful attitude.

Platinum Plus participates in the community, offers various programs that allow customers to win prizes at each visit; and allow customers to set up a Paypal account to paid for repairs over time if you do not have the money. Remember when gas stations were actually “full service” service stations? Platinum Plus reminded me of that, only they do not sell gas.

Final Thoughts

Business owners looking for a good business strategy should make sure your customers are satisfied and feel valued by everyone in your employ. How? Easy! Make your customer feel that they are part of your environment by making them feel comfortable; and, create an atmosphere of helpfulness. Every company representative should make it a practice to be courteous and maintain a responsive attitude toward customers.

I thought about something I read so I looked it up and found it was said or written by Roger Staubach “at a car dealership, the person who sells the car is the hero, and so gets the commission. But if the mechanics don’t service that car well, the customer won’t return.” How true that is…..

If you are in the area of Prince George County, Virginia or near Hopewell, VA, Chester, VA, Colonial Heights, VA give Platinum Plus Auto Repair a try. They are located on Oaklawn Blvd in Hopewell, VA and you can find them on the web at

I know what good and great customer service looks like, but I never knew what it feels like until I walked into Platinum Plus Auto Repair. It feels exceptional.

Love to all,



    0 of 8192 characters used
    Post Comment

    • Dee aka Nonna profile image

      Dee aka Nonna 4 years ago

      Thank you Ruby. You are so correct by the "trust" thing. Thank you so much for leaving a it when you stop by.

    • Ruby H Rose profile image

      Maree Michael Martin 4 years ago from Northwest Washington on an Island

      Yes, especially when it comes to my vehicles, I want someone I can trust and feel comfortable with, working on my car. The way I am treated says a lot. Agreed, you found a place worthy of going back to, great job.

    • Dee aka Nonna profile image

      Dee aka Nonna 4 years ago

      Thank you CraftytotheCore for both the fanmail welcoming me back and for this wonderful comment. I will, too, stop doing business at a place if the people working there are too difficult.

    • CraftytotheCore profile image

      CraftytotheCore 4 years ago

      This is so true! When I was a teenager, I was a cashier in retail. I was effective because I was polite to customers. After being there a while, people starting coming to my lane because I rang them up fast, I was courteous, and I displayed manners.

      Today, there are a few donut drive-thru chains in our area. While we enjoy the coffee, we have stopped going to 2 locations (the same owner) because of the people working there. When we would drive up to place an order, we would immediately here, "yeah?" (As like, what?) Then, we'd get one thing ordered and the person would say, "is that it?"

      It got so tiring to go to the drive-thru. Too much work on our end to answer all of the lazy questions. We now go somewhere else where we have to park and walk in because the staff is courteous.

    • Dee aka Nonna profile image

      Dee aka Nonna 5 years ago

      Lady Fiddler, I never engage with people with bad attitudes. I will very often let it pass because I don't know what pain or hurt someone else has caused. If I have not already received the service I may respectful thank them and leave.

      Thank you so much for stopping by reading and leaving a comment. It is very much appreciated. Would love to hear your play that violin....

    • LadyFiddler profile image

      Joanna Chandler 5 years ago from On planet Earth

      Hmmm tell me about the attitude adjustment with customer reps its so awful to have to spend your money with these unkind pigs. Gosh i mean everyone have a bad day sometimes, but sometimes everyday you go that same person seems to have ISSUES and wanna take it out on you.

      Sometimes like you i let it pass other times i don't keep my mouth shut but let them have it or walk out. Can't take attitude for my money.

      Thanks for sharing

    • Dee aka Nonna profile image

      Dee aka Nonna 5 years ago

      Express10, I was both in shock and in joy the whole day. They really are great people. Thank you for stopping by and leaving a great comment.

    • Express10 profile image

      H C Palting 5 years ago from East Coast

      This is a great hub. I am often shocked at the low quality customer service that I receive . When calling the help line for a college course, I was repeatedly referred to as "ma'am" and "baby" by the same older woman. I found it both irritating and disrespectful. I'm glad to hear that you found a good company that respects the customer.

    • Dee aka Nonna profile image

      Dee aka Nonna 5 years ago

      Thank you billybuc, the service took me by surprise and I just had to write about it. Thank you for stopping by and leaving a great comment.

    • billybuc profile image

      Bill Holland 5 years ago from Olympia, WA

      Wonderful hub! I am shocked at some of the customer service I have received. Having owned retail stores and having always believe in treating customers with respect, I still find it hard to believe other businesses don't do the same.

      Loved this hub and I'm right there with you.

    • Dee aka Nonna profile image

      Dee aka Nonna 5 years ago

      CZCZCZ, thank you for reading and for leaving a comment. I truly was very impressed with this company. Hope they can maintain this level of service.

    • CZCZCZ profile image

      CZCZCZ 5 years ago from Oregon

      Always fun to read about people great experiences with a good company that knows how to provide good customer service. I am a big believer that everyone in a company impacts the service level a customer receives and how they are treated. Thanks for sharing this hub.

    • Dee aka Nonna profile image

      Dee aka Nonna 5 years ago

      jpcmc, thank you for reading and commenting. We often find the time to say when we are unhappy. I wanted to talk about my happy day as well. Thanks again, your comment means a great deal to me.

    • jpcmc profile image

      JP Carlos 5 years ago from Quezon CIty, Phlippines

      Congratulations on finding a comany can make you smile. In spite of the hype with customer service many businesses still fall short when it comes to customer service.

      Although, it seens easy to provide customer service, many representatives can;t handle customers properly. More than just a slogan or corporate value, customer service is an individual endeavor starting with one's values.

      Training and constant reminders are often inadequate but they are good starts for companies.

      Thank you for sharing your experiences here. It's nice to know a company providing good service.