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Customer Satisfaction Surveys

Updated on January 12, 2012

Satisfaction Surveys

Customer satisfaction surveys are only satisfactory if they produce good results for everyone. They can be very beneficial, but only if the survey is done right and used correctly. If so it can be very valuable and is a productive task. If the survey is not done well however and does not produce results it is a waste of everyone's time and money.

Why Create Customer Satisfaction Surveys

Customers don't want to take the time to take a survey that they are not going to benefit from. Those that participate should be presented with a quality survey that has effective content that will produce results that the customer can benefit from. A survey is something to be taken seriously. It needs to be taken seriously and thoughtfully thought up when designing it and then when it is distributed it needs produce results from the customer's feedback that will actually help and satisfy the customers. They are willing to give input, expecting their answers to be taken seriously and considered.

Businesses Benefit from Satisfaction Surveys

Customers can benefit greatly from a customer satisfaction survey. Businesses will benefit also if they use the surveys to improve customer satisfaction and make their business more successful. When done right online customer satisfaction surveys are great.

Cooperation On Both Ends

The thing to remember about surveys is that it needs to be quality and people need to be willing on both ends. Situations could arise where customers take the surveys but never even see any changes or any results of their actions. Then they put in the effort and don't benefit and neither does the business because they made the survey but didn't see any changes or improved results. The opposite could be true also. A survey could be made but no customers participate and then the business has no benefit in the matter.

Everyone Wins

There are many ways in which customer satisfaction surveys can be beneficial, but they need to produce results that will benefit and be appealing to everyone. When used right surveys are a great thing and they really contribute to business.


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    • jonathannatural2 profile imageAUTHOR

      Dustin Thompson 

      7 years ago

      I agree that a lot of surveys are a waste of time. However, if a company is able to ask the right question that will help them improve their product or service, it can be extremely useful.

    • LeanMan profile image


      7 years ago from At the Gemba

      I find most surveys to be a complete waste of my time and the companies as they rarely ask the right questions about their products and services.


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