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10 Disadvantages of Advertising

Updated on November 29, 2017
Rizwan Amjed profile image

Rizwan is a 23-year-old student of management sciences in marketing.

Source

Is advertising a good or bad thing? Below are some common criticisms.

1. Cost

One strong objection to advertising is that it is a very costly function. A recent study found that the cost of ads exceeded that of sales by six percent. In theory, the high cost of advertising is covered by increased sales of the advertised product. But this usually is not the case.

Advertising is an indirect cost which is added into distribution expenses. When expenses increase, the selling price of products does too. With large advertisers spending thousands of rupees a week solely on ads, advertising costs make up a significant part of the price of an advertised product. Thus, consumers have to pay higher prices for advertised products.

Advertising is an economic waste because unbalanced advertising causes certain goods to cost more than they should.

2. Misleading Claims

Some advertisers cleverly create misleading impressions of their goods. They present a very rosy picture of their products with the object of increasing their sales.

3. Encouragement of Monopoly

Advertisement restricts competition among products. Big industrialists and manufacturers can use advertising to increase their monopolistic control over the market, control that is always used against the public interest. Advertising increases awareness about a few products, causing all other options to be overlooked.

4. High Prices

It is undoubtedly true that effective advertising increases sales volume. These increased sales require more products. Large-scale production brings down the cost of goods per unit, which in turn reduces the selling price. But if the producers do not lower the prices, the burden of advertising falls on the shoulders of the consumer.

5. Small Businesses Have Restricted Access

Small businesses cannot properly advertise their products due to limited resources and because the entire market for many goods and services is dictated by the whims of large advertisers. This makes it virtually impossible for small businesses to compete, so they eventually disappear form the market.

6. Misdirection of Purchasing Power

Advertising high-priced luxury goods influences the purchasing power of consumers. This results in some people using unscrupulous means to increase their income for the purpose of getting things they perceive as necessities of life. Thus, unnecessary advertising creates societal corruption.

7. Dangerous Distractions

Billboards, posters, and electronic moving pictures are placed around important intersections, which distract drivers and pedestrians. Glaring neon lights and signs are hazards with potentially deadly consequences.

8. Unfulfilled Desires

Another disadvantage of advertising is that it influences the mind of public, creating the desire and taste for new products that are not actually necessities of life and that most cannot afford. Thus, advertising fosters unrequited desire, which in turn causes unhappiness.

9. Promotion of Social Evils

Some businesses support immoral and sensational programs as well as crime stories on television and radio, choosing them as vehicles for advertising. These programs corrupt the values of young people, promoting social evils.

10. Confusion About Characteristics of Products

Many similar products are advertised on the market. But producers put great emphasis on minor differences in the formula, technique, or make of advertised goods. For example, there are many brands of shaving creams which perform the same function, but are advertised as dramatically different products. Due to misinformation disseminated by advertising, it has become impossible for the average buyer to judge with any certainty the quality of product they are buying.

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    • profile image

      Harshita 3 days ago

      This is very nice and I got 1st prize in essay competition.

      This is very nice

    • profile image

      sudha 2 months ago

      Its damn good it helped me a lot in debate

    • profile image

      Nikitha 9 months ago

      I like this.It helped me in my test.It is very useful for me as well as all who soon this.

    • profile image

      diana kinz 13 months ago

      Yes advertising has both advantages and disadvantages. Try moLotus audio-visual messaging platform to engage and retain your customers at a cost-effective price. It is more than just a message but a rich multimedia greeting that gets directly delivered to phone inbox.

    • profile image

      bevington 14 months ago

      Thanks this is fruitful information now i have a better understanding on the demerits of advertising

    • profile image

      kel 16 months ago

      Very helpful, thanks a lot.

    • profile image

      KRISHNA 17 months ago

      Thank you very much .

    • profile image

      kathlyncarla_acebias12 21 months ago

      Wow Dame Naman Nyan Ahhhh It's Good Shopping :) :*

    • profile image

      anshan kolothumthodi 23 months ago

      mahn ur damn lame i cant bare it i jzt cant say it helped meh too its jzt cool mah n love it but should improve it

    • profile image

      albin 23 months ago

      thanx bro it was

      jzt awseome for my ASL

    • profile image

      aftab mohammed kandy 23 months ago

      its cool but my friendz its lame

    • profile image

      Vaibhav singh 23 months ago

      thanks it was very helpful in my project

    • profile image

      ashwary pratap singh 2 years ago

      It was very helpful for my school project

    • profile image

      Hawa Tuuya 2 years ago

      It's helps information, thanks

    • profile image

      nupur 2 years ago

      thanku

    • profile image

      RGC 2 years ago

      super information bro

    • profile image

      Sandra 2 years ago

      tnx, this info will help me in my research wrk

    • profile image

      Mekayla 2 years ago

      Thanks so much it helped me for my as

    • profile image

      XYZ 2 years ago

      I didn't get what I wanted in this

    • profile image

      swathi 2 years ago

      Advertisement can damages the humans life. And donot think buy the product what ever you see.

    • profile image

      Haroon 2 years ago

      Good job ...

    • profile image

      yashika 2 years ago

      u rocked like anythng bro

    • profile image

      manauwar 3 years ago

      good job bro keep it up

    • profile image

      umu 3 years ago

      Asalam thanks bro allah tume salamaat rakhe aameen

    • profile image

      aneesh mahajan 3 years ago

      thanks rizwan it helped to submit my assigment toteacher

    • profile image

      vishakha 3 years ago

      very helpful... thnxx!!

    • profile image

      Viola 3 years ago

      THANKS THANKS THANKS AAAALLLOOOOOTTTT

    • profile image

      niveditha 3 years ago

      thanks rizwan it helped a lot in my study ,keep adding this type of essays THANKS A LOTTTTTTTTTTTTTTTT.........

    • profile image

      niveditha 3 years ago

      you rock rizwan

    • profile image

      jamshi 3 years ago

      Thanks

    • profile image

      shailendrakumar 4 years ago

      it is very uesful collage work

    • profile image

      anna 4 years ago

      thanks...

    • profile image

      mohammed 4 years ago

      it is better

    • profile image

      chirag patidar 4 years ago

      i did not agree but in advertisment many advantages was their

    • profile image

      manju 4 years ago

      thanks its very helpful to prepare my ppt

    • profile image

      sujata singh 4 years ago

      thanks......... it hlps mr for presentatn towards my teacher

    • profile image

      Sabah 4 years ago

      U rocked,it has helped me a lot.thanks

    • profile image

      Sabah 4 years ago

      U rocked,it has helped me a lot.thanks

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      mavis 4 years ago

      thanks very much it helped me in my assignment

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      shamna muneer 4 years ago

      i really loved this idea. it helped me in doing my project.

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      Aayush 4 years ago

      thank you for your information that completes my project.

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      thanks for your 4 years ago

      thanks for yr information , it help me to do my homework easily. thanks!!!!!!!!!!!!!!!!!!

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      hardik 4 years ago

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      joseph opini 5 years ago

      good research for study

    • profile image

      abin alex 5 years ago

      thanks for the informations. You are the real HERO

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      Haresha A Thakkur 5 years ago

      Heyyy!, Brother.(Anuj thakkur) U r forgot 2 give me new songs.

    • profile image

      shreya 5 years ago

      thank u it helped me in my debate

      thanks

    • profile image

      santhya 5 years ago

      thanks u

    • profile image

      Nan'C 5 years ago

      I liked about "small firms would disappear" which is a real fact to be concerned. But there are also unnecessary points.

    • profile image

      ketan pandya 5 years ago

      i like thise

    • profile image

      KRUTI 5 years ago

      ITS HELPED ME IN MY DEBATE SO I AM THANKING YOU VERY MUCH

    • profile image

      shipra gaur 5 years ago

      its good. help me in project.thanzzz a lot

    • profile image

      junior 5 years ago

      i need answer

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      Rose 5 years ago

      Thanx so much

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      Huda 5 years ago

      u rock...

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    • profile image

      huda. 5 years ago

      tanx i took these helpful points for interschool comp.it was great!!!!

    • profile image

      Luis 5 years ago

      Man, this info helped me 2 complete my hw. Now I know what I'm going to say about my presentation for tomorrow, thanks buddy!

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      Aditya Anand 5 years ago

      thank u for helping me

    • Rizwan Amjed profile image
      Author

      Rizwan Amjed 5 years ago

      Thank you All

    • profile image

      rashel 5 years ago

      this information is very important to all.

    • profile image

      silva 5 years ago

      Veeeeery helpful. Thnx a lot

    • profile image

      doreen 5 years ago

      its accurate n easy to understand..tnks

    • profile image

      pal 5 years ago

      thnxssssss

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      traboukaki 5 years ago

      these information are the most useful i have ever seen

    • profile image

      pappuuu 5 years ago

      useful information........

      .

    • profile image

      shiu 5 years ago

      its superb!!!thankx..its very useful for students like me..

    • profile image

      tao 5 years ago

      advertisement is great way to instroduce new product

    • profile image

      Sangita Seal 5 years ago

      thnks amjed..its very useful for all d commerce students as it would fetch high marks if dis info is included in our ans sheets

    • profile image

      makarand tilve 5 years ago

      ths topic help me lot...thanx bro..

    • profile image

      jeevan 5 years ago

      its nice

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      S.Santhosh 5 years ago

      Very imformative and helpful for schoolwork!

    • profile image

      md mahmood 5 years ago

      thanks for the great job . thankyou

    • profile image

      sagar guntukula 5 years ago

      thank you 2 much

    • profile image

      shalini 5 years ago

      k thank q for providing this matter so people may wake up!

    • profile image

      shalini 5 years ago

      k thank q for providing this matter so people may wake up!

    • profile image

      rock 5 years ago

      it is a very nice explaination i could laern in my seminar

    • profile image

      Cutey 5 years ago

      Thank you so very much for this information you guys rock$

    • profile image

      kartik 5 years ago

      intresting!!!!

    • profile image

      BHAWNA 6 years ago

      ADVERTISE IS VERY IMPORTANT FOR PEOPELS.

    • profile image

      varsha 6 years ago

      amazing to know tdy's adds have engrossed serious impact on peple's craze.craze mkaes them the best of advertizing...

    • profile image

      krishnaveni 6 years ago

      this information is very usefull to me

    • profile image

      preetha 6 years ago

      it is cool buddy

    • profile image

      riya kamal 6 years ago

      hey,its gud aftr readin tis i came 2 knw varioous dis.advantages of ads... thanks

    • profile image

      Murungi luke 6 years ago

      the iformation about advertising is good to the small extent and bad the large extent b'se although it was not there still p'ple w'd have desires and demand for products

    • profile image

      omar 6 years ago

      thanks a lot for the info, this very useful brah

    • profile image

      sona 6 years ago

      thanks a lot

      this information helped me to get some basic points on the topic disadvantages of advertising for our class debate

      but still i am not happy coz i didn't get the exact points

    • profile image

      Asad iqbal 6 years ago

      you r absolutely right.advertisement do more harm than good.adding to yours it is one of the way to hack our culture(islamic culture) by posting seminude pics everywhere and creating demand for such goods. for example has one of its ingredient "pepsin" which weakens the bones,specifically designed to weaken muslims.

      keep it up brother!!!!!!!!!

    • Rizwan Amjed profile image
      Author

      Rizwan Amjed 6 years ago

      Thank u All for appreciation. It really sounds great when you know people likes what you do..

      An Lilyn its my pleasure...

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      lilyn 6 years ago

      i am so greatfull Rizwan Amjed..this is very helpful.it helped me to complete my assignment..thanks :)

    • profile image

      sufiya 6 years ago

      every1 is glad over here... but i didn't get the exact info wat i need.....!!

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      Ekta Gambhir 6 years ago

      This is a very useful and helpfulsite. It helped me to complete my SSt project.

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      mithun 6 years ago

      TANXXX....

    • profile image

      mithun 6 years ago

      TANXXX....

    • profile image

      aastha 6 years ago

      thanx a lt fr ur info. i wd hv givn u my email id but unfortunately i dont hv any.

    • profile image

      benitta 6 years ago

      thanks

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      shalin 6 years ago

      This is one of the best essay written....you have merely covered all the points...

    • Rizwan Amjed profile image
      Author

      Rizwan Amjed 6 years ago

      As well as i remember i have hub on that topic too

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      varun 6 years ago

      thankssss

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      Anonymous 6 years ago

      Thanks for the information ! It helped me in my project :P

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      Tanisha 6 years ago

      Can u plz give me information about advantages of advertisement plzzz