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DIY Business Mini Makeover

Updated on July 30, 2015

Give Your Business a Makeover

So, it is time to spice up your business but you are not sure where to start. By making small changes they can have a huge impact on your brand, staff and of course – your clients. Below we will look at tips and suggestions to give your business the mini makeover it deserves and get you noticed by new customers. There are many areas to look at when considering a mini makeover for your business and the most affected area, which covers all areas/departments in your business is CUSTOMER SERVICES. Any interactions between you and your clients should be outstanding and impressive, let’s look at some of the small changes/enhancements that you could make to make your business more profitable and reputable.

Brand Awareness

Put Your Brand On Everything
Put Your Brand On Everything | Source

Business Branding

Your brand is your business identity. Making your brand stand out is what is going to set you apart from your competitors. People will generally pay more for a branded product than they are for something which is unbranded. Essentially, service brands are built on the people who deliver them and this means that staff needed to be trained to get an understanding of the company’s culture (Values), its 'promise' to customers and how they will be put into practice on a day to day basis.

  • Brand everything! As George Foreman said “I am so proud of it, that I put my name on it” Display you’re branding everywhere that you can: Website, Social Media, Advertising, and Office décor, staff outfits etc.

  • If your brand is dull – rejuvenate it by adding a bright, eye-catching colour that makes you stand out.

  • Brand all communications: Email signatures, quotations, invoicing, and receipts.

  • Register with Google Plus for businesses. Google Places is also an awesome free offering for businesses to literally be put on the map. Registration is free!

Out of all of the suggestions that I provide here, the main expense would be to enhance your company’s brand awareness. There are many social media options such as Twitter, Facebook and LinkedIn which offer free subscriptions and if you have capital; they also offer more advanced paid marketing/advertising subscriptions. But for the small business the free subscriptions are perfect to get your name out there. Social media can be time-consuming but it can also be very rewarding.

Getting the Right Look for your business

Your employees needs to dress the part of their role in the company. All staff need to be neat and well presented, with preferably colour coordinated outfits. Why I have said that this should apply to all staff is because everyone needs to be treated equally with equal expectations. You never know when one of your back office employees will be called to the front office to assist with a client.

Tips on office appropriate dress code:

Ladies, less is NOT more when it comes to dressing for work. You want to be taken seriously as a woman and not thought of as an attractive object. There are many ways to dress and feel sexy while you are working and below are tips on what you should avoid:

  • The four finger rule should apply when it comes to the length of your hemline. You take your four fingers, place them on the top of your knee and then if your hemline is way above your hand then your skirt is too short for the office.

  • Tights – unfortunately not everyone looks good in tights and even though they can be dressed up, it is not the preferred business look.

  • Pants that pull all wrong and reveal your lady bits – it is not an attractive look

  • Bare waistlines and under garments should not be seen.

  • A covered chest is best - I know this is particularly difficult for large chested woman, but ensuring that majority of your chest is covered up is expected. Avoid Necklaces and pendants that sink into your cleavage, this causes the eyes to wander.

  • Cute or sexually branded clothing like “Grab Here” or a cute Hello Kitty top – does not belong in your business attire wardrobe.

  • Not wearing underwear to work. This is not attractive, it is unprofessional. If you want to feel sexy, go buy some lace undergarments and if you don’t want your pantie line to show, there are numerous non-steamed panties on the market that do not leave any lines.

It is also important to remember that we live in a culturally diverse world and different cultures have different beliefs when it comes to woman exposing their assets. It is important that you ‘bare’ this in mind when choosing your work outfits.

Gentlemen, things are a little easier for you because you are already restricted in your options, but there are still certain items that you should avoid when dressing for the office.

  • Sweatshirts, vests and flip flops are a no-no.

  • Ripped /Dirty Jeans look too untidy

  • Wearing your pants halfway down your bottom, allowing your under garments to show (or even worse – your crack) – believe it or not, this is definitely not a great look for the office.

  • Clean, short figure nails. If you like using nail varnish, leave the painting of your nails for weekends when you are not at work.

General items that you nor your staff should be wearing to work:

  • Wrinkled clothing

  • Jingly jewellery. The sound of the jewellery clanging together can be distracting and annoying for others.

  • Clean under garments. Ladies, sometimes our bra straps sneak out into the open and there is nothing more shocking than seeing a lady wearing dirty/stained bra.

  • Hair accessories that are out-dated (e.g. The Scrunchie and bobbles) or too bold for the office or meant for young girls (e.g. huge bows, Hello Kitty hair clips).

  • Makeup should be used sparingly. Enhance your natural beauty and avoid dark, bold colours that make you look like a clown.

  • Tracksuits. Unless you are a gym instructor, this outfit should be left for weekends or after work.

  • Fish-net stockings. These scream ‘working girl’, avoid at all costs.

  • Heavy perfumes, colognes and aftershave. Less is more, you want to allow a fresh, clean smell to be received by your clients and colleagues but you do NOT want to gas them out!

  • Flip Flops and Crocs. As comfortable as they are, these are not appropriate for work.

Just because you can't see anyone, does not mean that no one is watching you.
Just because you can't see anyone, does not mean that no one is watching you. | Source

Professional Etiquette

Communication, if done correctly can be rewarding for all areas of your business; BUT if done incorrectly, it could lead to financial and clientele loss.

Tips for ensuring proper professional etiquette is followed for all forms of communications within your business:

  • Always double check your email contents BEFORE sending - Use spell check and take the time to read over what you’ve written to make sure it makes sense, answers ALL of the clients questions and is error free.

  • Don’t use slang while at work. Keep acronyms, slang words, and techie terms to a minimum: you can’t guarantee that the recipient of your email will know what you’re saying.

  • We spend lots of time communicating every day. Be friendly, but don’t waste your client’s time but incorporating irrelevant information not pertaining to their query.

  • Don’t use animated icons such as ‘Smiley or Frowny faces’ when communicating with clients, it is unprofessional to add smileys in professional correspondence.

  • Don’t leave the phone to ring. Answer calls promptly and professionally by stipulating the company name together with your name. Don’t make callers wait around wondering if you’re going to answer: pick up at least by the 3rd ring. And then when you eventually answer the call, the client has no idea if he/she is at the right place.

  • Avoid angry emailing. Rather cool down before sending off emails to be sure you don’t include anything you might regret later, because once the email is opened by the recipient has read the email, the contents cannot be deleted.

  • When you have a client on the phone, ask them if it is OK, before you put them on hold: Be sure to ask if you can put a caller on hold before actually doing it, and give them the option to get a call back instead if you’re going to be a while. The client’s time is as important as yours.

The above suggestions can be implemented immediately and without breaking the bank. Have fun branding or re-branding your business. Get your staff involved in implementing a company dress code which incorporates the company brand, as this will limit resistance. But most importantly, you need to lead by example. You are the head and you need to show and tell the rest of the body what is acceptable.

Dress code for the office

Does your company have a strict dress code?

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