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Me 2.0

Updated on July 10, 2014

My Review

Me 2.0 is a must-read for both recent graduates and mid-career professionals. With easy to understand explanations of the world of social media as well as step by step instructions on how to build your own personal brand, Me 2.0 is the "What Color Is Your Parachute" for this generation! Dan Schawbel, himself a recent college graduate, takes you through his own journey of personal branding, and how it led to his career success - as well as the failures he had along the way. If you've recently lost your job or are looking to change careers, this book is essential to understanding the new world of personal branding for career success.

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future - by Dan Schawbel Personal Branding expert

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

Job seekers, recent graduates, and seniors in college, click here and buy this book immediately! If you only buy one career guide, this is THE one to get!

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”

- Gary Vaynerchuk, best-selling author of Crush It

There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:

· A 4-step process for discovering, creating, communicating and maintaining your personal brand.

· How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.

· The secrets to networking effectively – both online and offline.

· Proven branding advice from industry experts and insiders.

Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!

What’s new in the revised edition of Me 2.0 -

NEW case studies, from people of all generations, on how they’ve used social media to become well-known brands.NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories.NEW insight on how to turn your passion into a business through the personal branding process.NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.NEW research, examples, and more resources that will support your online brand campaign.


Me 2.0 is the one book that all recent graduates and job seekers should read immediately!

An instruction manual for developing your personal brand.

-The New York Post

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Is the concept of "personal branding" essential for today's workforce?

A comprehensive crash course on personal branding.

-Fast Company

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Me 2.0 is an easy, thought-provoking read.


The best line ever:

In this new economy, you have to market yourself like you would a product!

More books by Dan Schawbel - Vote for your favorites, or add any I missed.

Me 2.0: Build a Powerful Brand to Achieve Career Success
Me 2.0: Build a Powerful Brand to Achieve Career Success

The handbook for surviving and thriving in the digital age. Highlights include: -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. -A complementary website ( with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). -Proven advice on branding from leading industry experts. -Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. -Strategies for creating an online and offline presence for career protection and self-promotion.


Have you read Me 2.0? Any other great books to recommend?

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    • sallemange profile image

      sallemange 7 years ago

      This is a good book to read because it emphasises that you you think of your 'value' as person.

    • marker1 profile image

      marker1 8 years ago

      i think I might check it out.

    • LoKackl profile image

      LoKackl 8 years ago

      This book looks very intriguing! I think it's about what I need right now--with a vague concept roaming around in my head of how to do what your book selection promises. Thanks for the informaiton