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Directing Function of Management

Updated on August 10, 2014

Directing in Management

Directing means giving instructions, guiding, counselling, motivating and leading the staff in an organisation in doing work to achieve Organisational goals. Directing is a key managerial function to be performed by the manager along with planning, organising, staffing and controlling. From top executive to supervisor performs the function of directing and it takes place accordingly wherever superior – subordinate relations exist. Directing is a continuous process initiated at top level and flows to the bottom through organisational hierarchy.

Human nature is much more complex than what we perceive though understanding of this nature is essential.
Human nature is much more complex than what we perceive though understanding of this nature is essential.

Directing Definition

"Activating deals with the steps a manager takes to get sub-ordinates and others to carry out plans".

- Newman and Warren.

Importance of Directing

  • Direction initiates actions to get the desired results in an organisation.
  • Direction attempts to get maximum out of employees by identifying their capabilities.
  • Direction is essential to keep the elements like Supervision, Motivation, Leadership and Communication effective.
  • It ensures that every employee work for organisational goals.
  • Coping up with the changes in the Organisation is possible through effective direction.
  • Stability and balance can be achieved through directing.

(Read more on the Importance of Directing...)

Elements of Direction

The elements of direction that are briefed here under are Supervision, Motivation, Leadership and Communication.


"Guiding and directing efforts of employees and other resources to accomplish stated work outputs"

- Terry and Franklin.

Supervision is an element of direction.

"Day-to-day relationship between an executive and his immediate assistant and covers training, direction, motivation, coordination, maintenance of discipline, etc."

- Newman and Warren.

Supervision denotes the functions performed by the supervisors.


"Motivation is the complex force starting and keeping a person at work in an organisation. Motivation is something that moves the person to action, and continues him in the course of action already initiates."

- Dubin.

Motivation is the core of management. Technically, the term motivation can be traced to the Latin word movere, which means 'to move'. Motivating is a term which implies that one person induces another, to engage in action by ensuring that a channel to satisfy the motive becomes available to the individual. Motive is energizer of action, motivating is the channelization and activation of motives, motivation is the work behavior itself. Motivation depends on motives and motivating. It is a complex process.

More information on Motivation:


"Leadership is essentially a continuous process of influencing behavior A leader breathes life into the group and motivates it towards goals. The lukewarm desires for achievement are transformed into burning passion for accomplishment".

- George R. Terry.

Leadership is the process of influencing the behavior of others to work willingly and enthusiastically for achieving predetermined goals. It is an essential ingredient for successful organisation.The successful organisation has one major attribute that sets sets it apart from unsuccessful organisation that is dynamic and effective leadership.

More information on Leadership:


"Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas, facts, thoughts, feeling sand values."

- Newstrom and Davis.

Communication is regarded as basic to the functioning of the organisation, in its absence, the organisation would cease to exist. It is the process through which two or more persons come to exchange ideas and understanding among themselves.

More information on Communication:


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      laxmikant kundarge 2 years ago

      thank you!!!!!!!!!!!

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      jonalyn calagui 2 years ago

      Thank you for the information!God bless!

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      Awwal Idris 3 years ago

      Thank u so much for these wondaful information

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      sadi 4 years ago

      Notes giving propper.. Its really help us

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      khushboo 4 years ago

      thanks,that is very important 4 me

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      Tamanna 4 years ago

      These notes will help me for exams...

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      kirandeep kaur 5 years ago

      thnx a lot

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      jocel dinampo 5 years ago

      thanks for the informatio...

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      mighty 5 years ago

      mh..ya i really got helpful abt ua info....thnx hey

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      swati singh 5 years ago

      please explain the points of principles of directing with examples [kindly fast].

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      sakshi 5 years ago

      vry gd points thnx g

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      shameer 5 years ago


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      hil john 5 years ago

      tnx, bcoz of this ive finish my homework, i like all of these definitions here.

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      saliha 5 years ago

      Am glad I did my assignment tanx

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      thanks for helping me do my assignment

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      thanx 4 your helping

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      guyo 5 years ago

      thanx 4 ur helping

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      thanks 4 ua help...

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      Shyamkumar 5 years ago

      Thank you for keeping material in the net shyamkumar loyala b.b..a

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      bhaskar 6 years ago

      it is nicely compiled article,helped me a lot in making my assignment

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      garima 6 years ago

      very helpful notes thanks

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      miCOLA 6 years ago


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      Krishna 6 years ago

      Thanks it helps me in exam.

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      Rach 6 years ago

      very helpful. pliz keep on writing more. Malawi

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      arpit mathur 6 years ago

      nice one

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      Harendra singh 6 years ago

      this is plannig motivation leadership directing very very vest

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      chitrasuresh 6 years ago

      thank you to read it

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      sachin 6 years ago


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      manohar 6 years ago

      thanks for your giudens

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      Athul 6 years ago

      thanx for helping me out

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      ochana patrick 6 years ago

      my managerial skills has greatly improved after reading your article. Its simply fantastic and a must read for tomorrows managers.

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      DEEPALI 6 years ago


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      himangshu 6 years ago

      wow its great i got all the information that i want to prepear an assignment. thanks plz give more................

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      aira-22 6 years ago

      It heps me a lot in MY RESEARCH.....THANKS!!!..

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      nikz_08 6 years ago

      tnx...for this

      it can really help for my report :))

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      the information i need met this site.. so thankuL more power to the ppl behind this :) keep it up..

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      mizselosa 6 years ago

      hough it helps me on my research, some infos are not here...thanks by the way.

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      sds riya 6 years ago

      pls include the characteristics purpose and significants also........

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      SHERLEY ABRAHAM 6 years ago


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      sabutu toffic 7 years ago


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      leria 7 years ago

      please add their purposes

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      swaroop 7 years ago

      resourceful information, thank you. thanks for the definitions. awesome article.

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      czara 7 years ago


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      stephen Maleya 7 years ago

      Am very glad for this resource it has enabled me understand the funtions of management clearly unlike before. thank you for the good work.