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Disadvantages of Internet Marketing

Updated on October 30, 2010

Potential online businesses owners shouldn’t feel as if they only have to complete the minimum just because it’s an online business, but the exact opposite

With the net being free-for-all, there are a lot of potential threats out there and business owners should be conscious of this and plan accordingly. Before you begin looking for someone to help write the perfect internet marketing strategy, take a look at the look at a few of the disadvantages below.

Security

Providing a secure website for web visitors should be the number one priority for online business owners, but as sad as it is, not every business owner feels as if it necessary to provide maximum security for their web visitors. There are thousands of internet scammers and hackers consistently searching for gaps within the website of an internet business. Online business owners should respect their customers by provided top-of-the-line security and making sure to add a badge or statement to ward off potential threats. Taking this step also reassures customers that their personal information is safe and should they not be concerned when completing transactions and communicating with the company.

Updates

I cannot stress this enough. The Internet is a constant provider of fresh, up-to-the-second information. Yesterday’s news isn’t of importance to the web surfer, so it’s imperative to always keep the website updated with the latest information. It’s an all too common mistake budding entrepreneurs, they get the website up and running and simply leave it that way because they didn’t include the time needed to maintain the site into the marketing plan, and now the website is neglected and customers easily notice these things. The best way to keep up with updates is to set aside specific days for website updates and maintenance only. This will make sure it gets done and you can focus on more important business-related tasks.

Costs

To achieve all of the elements listed above there must be some form of budget already set in place to make sure everything goes smoothly. Businesses of all kinds should have a marketing strategy to map out how much money is needed and where the money will go. Many business owners who are just starting out aren’t aware of these hidden costs and don’t realize the consequences until it’s too late. Nine times out of ten these entrepreneurs will spend more money getting out the bind than what would have originally been spent had they made the necessary steps beforehand.  


Those wishing to break into the internet business shouldn’t feel dismayed by the disadvantages listed above, but should use them as a guide to prepare themselves for the road ahead. When taking the right steps, running an internet business can be a great success and have a greater chance of sticking around. To have a closer look at the disadvantages of internet marketing and a better idea of what to do when that times comes to take your business online, please refer to the attached mind map and use it as a reference.

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      riya jain 

      4 years ago

      Not very good information

    working

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