ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Do Customers Actually Want Businesses to Use Artificial Intelligence?

Updated on February 23, 2018
koganNYC profile image

AI is coming, whether we are ready for it or not. I write about how RPA, Machine Learning & Artificial Intelligence can be a force for good.

Andy Kelly,
Andy Kelly, | Source

The number of news reports highlighting the potential risks and pitfalls of Artificial Intelligence would have businesses believe that the average person is wary of AI, but it turns out that the answer is more nuanced than that. As Artificial Intelligence moves forward, customers are learning more about the role it will play in their lives in the personal and professional field. Many of the earlier assumptions are being proven wrong, and some are still under debate.

Most people have one apprehension when it comes to AI – they are afraid of humans losing their jobs to RPA and intelligent machines en masse. It turns out that for most people, this is not a significant concern. There are countless tasks that computers can do with greater accuracy and efficiency than a human. The majority of these items, such as large-scale data entry are not tasks that humans are particularly keen on in the first place.

According to a 2016 Harvard Business Review report, most customers have a favorable view of utilizing AI in businesses. However, HBR states that the positive outlook depends largely on their past encounters with artificial intelligence and companies ability to implement AI in a way that provides real benefits to the consumer.

Quality Control – most customers have fallen victim to the human margin of error. People get tired, they make mistakes and overlook important details. Once customers understand that AI removes a large percentage of a margin of error, they tend to be in favor of adopting machine learning software and technology. Many companies already use machine learning software that enhances the customer experience and provides greater the peace of mind.

Repetition, not Competition – customers look favorably on intelligent automation when they know that it is the ideal tool for performing repetitive tasks that most people do not or physically cannot do efficiently. This clears up any misconception of AI as a replacement for all roles. The HBR states that while there will be some replacement of human functions, it is not enough to scare customers away – especially when they understand the nature of machine learning and its place in the workflow.

Improving Human Lives - according to another Harvard Business Review report, artificial intelligence is now being utilized to enhance cancer treatment and scientific research. Businesses are tapping into the power of cognitive technology and machine learning software to fight disease and solve global problems. While the fields are still in infancy, customers and people everywhere look favorably on initiatives that seek to combat these issues and eradicate them from the earth.

While the headlines make it sound like AI is not a welcome concept for customers, it turns out opinions cannot be oversimplified. They are assessing the pros and cons of AI in their lives, and appear to be leaning towards the use of AI. As long as companies efficiently communicate the benefits and apply the technology where it can make an impact, consumers will continue to look at artificial intelligence as a positive development.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)