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Do Not Make These Common SEO Mistakes

Updated on July 12, 2010

Do Not Make These Common SEO Mistakes

Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. If you have a website then Google is where you want it to appear. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. Search engines have achieved this and in the process have become one of the most important online resources for people. Getting your site in front of viewers all comes down to how well it is optimized. Seo or search engine optimization can attract unbelievable numbers of visitors to your site because if it is sitting on the first page then that means your site will potentially be seen thousands of people per day. However, many people don't really get SEO and end up doing the wrong things. This article will be discussing some of the common mistakes that occur when you're trying to optimize your site.

Don't expect results to happen overnight because they won't. Patience is a must for SEO. Many people don't look at the long-term but you are different. Are you ready to hit the first page for keywords that get thousands of searches per month? Don't be tricked into using the latest spam tactics; instead, focus on getting quality backlinks, targeted keyword research, unique and interesting content on your site, and other fundamentals that won't fade away with time. Don't make the mistake of stealing the content from other websites, it's not ethical. If you just copied content from someone else, it's not going to do you a bit of good. Nobody may notice that your site is using plagiarized content at first, but eventually people will find out. The largest downfall is that the search engines have figured out how to get around this, and they can recognize content that's been duplicated. Search engines use filters to quarantine sites that use copied content, and if your site gets stuck in there, you won't rank very high. Therefore, put in the effort to create unique content that's not only appealing to the visitors but also to the search engines.

Another SEO problem is choosing a bad title and description, as these can also affect your search engine rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Search engines are more stringent with their ranking structures and choices now than they were a few years ago, so pay attention to these elements. In conclusion, there are many different elements which go into making your SEO successful. Blackhat techniques may offer instant solutions to get your site ranked and bring in the traffic, but none of these are long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won't get you banned.


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