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Does Pinterest have a value in SEO
What is Pinterest?
Pinterest is the newest social media platform and the fastest growing social media. In just 1 year after release Pinterest was able to collect 4 million users worldwide; the quickest social medium to do so. With this success and popularity, people, specially SEO professionals were curious about whether they could use this success in their SEO work. Specially with Google's interest in social media interactions more in its recent algorithm updates, people are more curios about the ways how the new social media giant can be used for their advantage. And there is another one big advantage. As Pinterest is very new, just over one year old, the content that you put in their have a larger impact than the efforts you put in the saturated media like Facebook and Twitter. This article describes strengths and weaknesses and how Pinterest can be use in promoting websites.
How Pinterest works?
Pinterest is a social network you can share online images and the images are eventually linked to their source. So when you pin an image of your site, it will create a link to your site. Ideally, what SEOs prefer to have the link anchor text to be a keyword of the site to have the highest value from the link. This can not be done in Pinterest since the link comes from an image, but, still you can include your keywords in the description, and Google will read this. Users can Pin anything that inspire them like dream vacation spot, home renovation tutorials, favorite books, recipes etc. The pins can be categorized and the users can search the pins based on keywords. So pins can be an excellent way for finding new ideas. Now many people search in Pinterest to find information and gain new ideas instead of of searching in plain text search engines like Google. If you Pin really interesting photos they will be pinned by many hundreds and thousands of Pinners from the 4 million + community, which will receive hundreds of back links to your site which has a very high value in your site’s search engine rankings. From April 2012, the Pinterest links became no-follow, till then they were do-follow links. A do-follow link has a very high value for search engines over no-follow links, still the Pinterest links are very good for your site because Google like social media interaction.
Joining Pinterst is very simple. You can login using your Facebook or Twitter account, and then you have to bookmark the Pinterest button in to your favorite browser (just click the button and drag to the Bookmarks Toolbar). So, now you are ready to Pin. When you have something to Pin when you are browsing, just click on the Pinterest bookmark you created. It will display all the images of the current webpage in a new Window. Then you can select the image you want to Pin, type the description and that’s it: your image is Pinned to be viewed by the possible 4 million users.
Is Pinterest useful in SEO?
This is the biggest question and this is where majority of webmasters fail. We have to keep in mind that Pinterest is a social network but not a SEO tool. So you have to treat it as what it is, in other word, if you want to succeed, you must give as much as what you want to take. You have to take part in the community, give useful information to others, take part on the discussions, Repin useful, interesting Pins of others etc. In nutshell you have to a part of the community and active. Don’t spam the community by spamming uninterested unnecessary photos just to obtain a link to your site. Join discussions. If you just use it to get links from each of the photos that are available in your website, you are spamming and you are definitely going to fail. There are no short cuts for the success, just the hard work.
Try to make connections with Pinners who are actually interested in the brand that you are promoting. So just don’t Pin photos of cars and dogs which will have Repins. They sure will be Repinned, but no real value to your brand. By aiming for the right people for your brand, you will gain a lot for your brand in the long run.