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Don’t Run Your Business On Mute Mode, Use Social Media Listening!

Updated on July 6, 2015

How do you feel when someone mutes the TV screen?

Ever imagined how your life would have been if you were asked to stay like this with everything on mute mode??

You would never know how emotions are demonstrated through the vocal channels and how you should react on different tone modulations?

Don’t get panic…here I come to my point..

It’s really difficult to manage if someone cannot listen. It’s not just on human level that I am talking about, even in business, if you don’t have the power to listen, surely you’ll end up struggling to save your business. Believe me! This business silence can be more frustrating than to not have the ability to listen.

For businesses, it is really critical to have ears open and recognize the noise around it. Not just around, they need to have the ability to listen what’s being talked about them even miles away. With social media being the platform where everyone socializes, shares opinions, ideas and even give suggestions, it is really important to follow, listen and respond if businesses want to stay in business with a good public image.

While we keep on talking about being aware and knowing what’s being said, here comes the most important and that is..


What is the need of social media listening?

The most common responses will include getting to know which people are talking about you over the open platform, to understand who is interested in your product and services and how to tap your niche market.

The other aspects include assessing different opinions and determining how you are being perceived and how to control what is being said about you. Moreover, to identify the upcoming opportunities, latest trends and your competitors, you need social media listening.

But, is it possible to monitor each and everything that is being mentioned about you?

Ofcourse! Using the right strategy and approach, you can monitor just anything you want to. With so much of the data over the web, it becomes more critical to handle the data intelligently, process it and extract out the accurate piece of information to hear the right voice.

Social media listening tools make it possible for businesses to channelize what and how they want to monitor. With the help of such tools, you can gauge your performance over a specified period of time.


What are the main elements that make the listening more effective and accurate?

It’s the keyword game coupled with the right technology! The tool helps you find the relevant keywords that help you fetch more filtered results.

So, what all the tool can do for you to fish out the desired information out of the social media madness..

  • Enable you to monitor and listen what is being said about you.
  • Additionally, a great service provider will perform the sentiment analysis to determine the nature of the opinions and statements issued about you.
  • Will closely follow and engage your fans and followers and their likes and dislikes.Help you control your online reputation as well as will help you publish content across different social media channels.
  • Closely assess your performance using different techniques.
  • Will compare your performance with your competitors and will give a clear picture to you.

Long story short…

Media listening is as important for running a business as is to deliver quality services. Unless you are aware of your surroundings, you won’t be able to deliver as per the expectations of your target market. Getting all the information and responding back in time will only help you win and stand tall among other industry players.


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