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Do's and Don'ts of Effective Twitter Users
Random Fun Tweet Ideas
It is easy to fall into bad habits or let excitement for the Twitterverse overwhelm your natural instincts about how to be a good neighbor in this social world. Here are a few quick Do's and Don’ts to keep in mind to ensure you effectively market via Twitter:
Do promote your stuff. You’re on Twitter to market, so you will want to talk about whatever you are there to promote - service, site, or product. But keep it balanced. For every tweet you do about what you’re selling do 3-4 or MORE about other topics. And keep those marketing tweets fun and fresh. Don’t say the same thing every time. Come at your goal from different angles. Use fun hash tags to get a laugh. Touch on different aspects of what makes your product, service, or site something people should be gravitating towards.
Do occasionally ask for a Retweet if something is really important. Better yet – ask your followers if it’s worth the Retweet and leave it up to them.
Do Retweet others, a lot. Show that you are there to participate, not just push your wares.
Do create content outside of Twitter. Share other things you are doing, such as blog posts. Show that you are a well-rounded individual with a lot of useful stuff. People should pay attention to you. Prove that maxim.
Do tweet stuff that is interesting, whether it’s related directly to what you are promoting or not. Sometimes it can be an article that ties into your marketing, but often it can be a fun video or article, or news you feel is important to share.
Do thank people. You don't have to do it every time but make it a point to be nice.
Do have conversations. This is social media. Be social. Answer questions. Ask some in return. Compliment people. Be a good neighbor.
Don’t target specific users with requests to do something like Retweet your buy link, especially if your connection is tenuous at best. If you are being a good user and sharing well, the Retweets will come on their own.
Don’t send ONLY marketing tweets. That becomes white noise and you will be tuned out and then swiftly unfollowed or even blocked.
Don’t repeat yourself multiple times a day. That’s called Spam. And it’s not the tasty kind. But it’s still unhealthy.
Don’t argue. No one looks good in an argument, especially one shared in a public space.
Don’t use foul language on your professional profile. Celebrities can get away with it because they are follower-magnets and not selling anything. If you are trying to build Twitter as part of your professional marketing strategy you need to keep the language PG.
Don't be rude. That’s a good policy for life. Keep true to it on Twitter too and you will go far and find this to be a very effective tool in your marketing arsenal.