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Email Marketing – Make it Effective for Your Business

Updated on October 30, 2015

If you have an online business, then you should know right now that you cannot just put up a website and hope that it does well. You have to get out there and make your business get noticed or it will never do as well as you had hoped. Being an online entrepreneur, you can count yourself lucky since there is a myriad of ways that you can market your business and the best part of it is you do not have to spend too much money on it either. Why, you can even market your business for free by way of social media. However, if you really want to market your business in the most effective way possible then you will want to try out email marketing.

What is Email Marketing?

If you are like most people, you already know what an email is. In fact, you may rely on it as your daily medium of communication but what you need to understand is that email marketing is different. With email marketing, you send your customers come-ons that will make them want to do business with you. Effective email marketing is something that can give you a lot of benefits so if you have never tried it, check out some of the benefits below and for sure you will want to send out marketing emails of your own soon.

  • In a recent survey, they found out that email marketing has an ROI of about 4,000%.
  • According to 80% of the people that answered the survey, they said that 80% of them get marketing email along with other personal emails on a daily basis.
  • Around 70% of people say they make use of the discounts and coupons they learn about via marketing emails.
  • 60% of survey takers said that special offers are the main reason they subscribe to a business email list in the first place.

So you see, those numbers cannot be beaten and this is why you need to get a move on and start sending out marketing emails. However, you cannot afford to be rash and send out hasty looking marketing emails. If you want your email marketing campaign to be successful, you will need to know how to make it a truly effective email marketing project. Check out some tips below so you have a better idea how to make your marketing emails.

Email Marketing at Its Finest

  • Making sure that your email campaigns work means you have to take a look at the little things. When you send out emails, try to make sure that you address it to the owner of the email address. This way, they feel like that they have a relationship with you.
  • When you send out emails avoid “$$$” signs. They make your emails look like spam and gimmick-y.
  • Avoid sending out emails during the holidays because people do not usually check their mail on such days.
  • When you compose your marketing emails, greet your customers with the best offers right away and move the boring stuff down the page.
  • Create a call-to-action at the end of the email. Prompting the recipients to do something, such as downloading a free eBook or subscribing to weekly newsletters is a fool-proof way of continuous interaction between you and your target market.

Creating an email marketing campaign is easy; just remember to personalize the email, and create a content that will make them get to know your business all the more!

Watch this video for more Email Marketing tips!

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