3 Easy Tips to Sell Expensive Products Online
It can be difficult to market luxury products in an online storefront. Your competitors are available with a quick Google search, and it's up to you to convey the value of your product from the beginning to the end of the user experience. Here are three tips to sell expensive products online in today's competitive market.
1. Make It Luxe
Create and maintain an air of luxury. When you sell an expensive product, you're selling more than just the good itself - you're selling the experience. Not only does a luxe storefront make your eStore more professional, but it gives your customers an immersive experience from start to finish. Dynamic, shareable images also help your website feel like high-quality. Prices would be understandably higher for your customer because this isn't the everyday, run-of-the-mill version, this is the luxury, high-quality version.
2. Make It Worth It
Display the expertise, craftsmanship, or research value of your product. Expensive products can be a hard sell if your customers don't see the difference in your design. Why pay $50 more for a tube of lipstick or $150 more for computer analytics when they're all basically the same thing? Sell more than just the product. Emphasize the years of experience you and your team have acquired, the game-breaking innovation you have poured into this product, the time-honored artisanal craftsmanship that makes what you sell a cut above the rest of the crowd.
3. Show Why
Highlight your best reviews and provide social proof. Numbers, statistics, and quantitative data help neutralize the perception that a product isn't affordable. Offering Showing that you have thousands of satisfied customers that felt that your product was accurately priced helps take away some of the pain of price concern. Surely all those people couldn't be wrong?