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Effective Email Marketing Advice

Updated on February 12, 2011
The email marketing is fast becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages in email marketing. However, it also has some disadvantages. In this article we will examine the advantages and disadvantages of email marketing, and also provide some insight into how to plan and execute an effective campaign.

The Email Marketing has a number of advantages over other types of marketing online and offline. Perhaps one of the most meaningful results prerogatives is the ability to reach a worldwide audience with minimal effort. It is certainly possible to locate a certain age with other types of advertising such as television, radio and print media, but those ads are not as effective to locate potential customers who may have around the world.

Another great advantage of email marketing is that marketing is an extremely economical. This is significant because there are many other types of marketing, including Internet, which are much more expensive than email marketing. The costs associated with this type of marketing are minimal. Hopefully, you already have a list of email recipients who are interested in your products and services, thus there is no cost associated with a list of addresses. Additionally, the cost to send the emails is minimal and can be considered part of regular operating costs. All these factors already make email marketing some very affordable cost.

However, there is a cost involved in email marketing. Primarily, this is the cost associated with writing the advertisements and creating any graphics to accompany the email advertisements. This will require hiring a writer to write the sales letter and ad designer to create and carry out the graphics. The cost of these services vary widely, but generally you will pay more for writers and designers with more experience. This is because it is expected that these writers and designers to produce higher quality work than those with less experience could produce.

The most obvious disadvantage of email marketing is the possibility that create spam. This is a very important problem, because it could be quite costly in regard to the profit margin for your business. Every day bombarding Internet users with unsolicited emails in the form of ads. This problem has reached gigantic proportions and the abundance of spam infiltrating the mail involves all innocent Internet users who have to be cautious and suspicious of any email you received and has not been requested, but appears to promote a particular product or a service.

The emails containing the "subject" or the "content" like a spam, go directly to a folder * pam. Those who are not deleted automatically, are sent to the recycle bin without opening them, just because the recipient does not know who sent it. These two problems can occur, essentially, that the merchant is wasting their time because the recipients are not even reading e-mail advertising products and services offered by the business. Additionally, they can file complaints against the company, to be providers of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the benefits. The most important factor to consider in your e-mail is the mailing list. This list should consist of former customers who have expressed a desire to receive emails with information and announcements, as well as potential customers who have also expressed interest in obtaining more information.

The contents of the emails should also be considered carefully. They should highlight the products and services and, indeed, the offer, but must do so without the recipient is seen as obliged to make a purchase. A writer with enough experience to write such letters should be able to help and provide thorough and accurate copy which also encourages the reader to find out more about their products and services. Finally, your emails should provide readers with a call to action. This should be a demonstration to urge the reader to take a specific action such as making a purchase or researching a product, but without feeling pressured. Escuchar Leer fonéticamente

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    • Avesel profile image

      Avesel 6 years ago

      A trick I suggest is to include the recipient's name in the title. When I get one I usually at least look more carefully. Instead of "A cool offering for you", write "John, a cool offering for you".