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Benefits For Your Campaign

Updated on October 10, 2020
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, sportswriter, copywriter, and song writer.


Google Adwords is a great benefit for your campaign. It will increase the performance on your page. It is an online advertising platform that was developed by Google. The initial release date was in 2000. From since that time it has been essential in helping businesses grow. Advertisers pay to display brief ads using the platform. In addition, they pay for service offerings, product listings, video content and they generate mobile application installs within the network. The installs are quickly presented to the users on the web. This is google's main source of revenue. Before it has reached this point the advertisers were paying for the ads monthly. Google was setting up and managing all of the campaigns during the time. The big business could afford to pay for the service monthly but the small ones struggle to do so. So later, it became a self-service portal. This made things a lot more easier. Since the start it has offered tremendous reach, precise targeting and several robust features that will help you track your campaign performance. To work with adwords there is a few things you must keep in mind. You must have an Adwords Account, understand the tiers of adwords and be specific.

Set Up an Account

I heard of google adwords and was interested in it . So interested I dived in without doing my research. I forgot the simple parts of the process. I thought doing it the hard way would result in quick success but I now see that it does not. I actually read up on it a little more. Now, I strive to help others to do what I neglected to do. The first step is simple. You must create an account. When creating it, you could use the same account you use to log into Google. If you want a different one just create it. The process needed to set it up could be a bit tricky but Google will help you through it. Along with Google helping, there are many others that will. Creating it is pretty straight forward so it will not be hard.

Tiers Of Adwords

The account is one of five tiers in Adwords. You also need a campaign, Ad groups, Keywords and Advertisements. The account contains all of the information you enter when you sign up. The campaigns should sit within the account. Each campaign should have different objectives, budgets, and settings. Those within each campaign determines where and when your ad appears. They should be in perfect alignment with a business website. For example, if your website is an online store that sells products you will make a campaign for each one. This is where the ad groups come in. This is a set of similar ads and keywords that target an audience. Make sure that the ad groups are organized at all times. Be sure to put the proper key words in the ad groups that will trigger ads in the campaign. You could have several advertisements in the ad group to test out different variations of your ad creatives. This is a good move that will help you find the one that fits best for the campaign. Organize everything while you create it so you will not lose data. Trust me, it is a lot easier this way.

Be Specific

When I see campaigns on any site I notice a few things. The first thing is the picture. I advise others to think big when it comes to ad campaigns. Your first impression maybe your only one so make sure that it is the best. I notice that it is well organized but mostly I notice that it is specific. A specific campaign is very important. The people want to know what it is about. This has to be taken into consideration when setting it up. Create several ad groups that are very targeted.


Before you start anything you must create a great strategy . This simple paragraph proves how simple it is. Doing it this way will make things a lot easier for you. In marketing you must change your mindset. If you build a strong foundation in your mind you will in your campaign. That foundation is the key to the your campaign being successful. Those campaigns end up making you successful too.

© 2019 Ryan Jarvis Cornelius


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