ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Content Markering: Google Adwords

Updated on September 10, 2019
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, copywriter, and song writer.

Introduction

Google Adwords is a great benefit for your campaign. It will increase the performance on your page. It is an online advertising platform that was developed by Google. The initial release date was in 2000. From since that time it has been essential in helping businesses grow. Advertisers pay to display brief ads using the platform. In addition, they pay for service offerings, product listings, video content and they generate mobile application installs within the network. The installs are quickly presented to the users on the web. This is google's main source of revenue. Before it has reached this point the advertisers were paying for the ads monthly. Google was setting up and managing all of the campaigns during the time. The big business could afford to pay for the service monthly but the small ones struggle to do so. So later, it became a self-service portal. This made things a lot more easier. Since the start it has offered tremendous reach, precise targeting and several robust features that will help you track your campaign performance. To work with adwords there is a few things you must keep in mind. You must have an Adwords Account, understand the tiers of adwords and be specific.

Set Up an Account

I heard of google adwords and was interested in it . So interested I dived in without doing my research. I forgot the simple parts of the process. I thought doing it the hard way would result in quick success but I now see that it does not. I actually read up on it a little more. Now, I strive to help others to do what I neglected to do. The first step is simple. You must create an account. When creating it, you could use the same account you use to log into Google. If you want a different one just create it. The process needed to set it up could be a bit tricky but Google will help you through it. Along with Google helping, there are many others that will. Creating it is pretty straight forward so it will not be hard.

Tiers Of Adwords

The account is one of five tiers in Adwords. You also need a campaign, Ad groups, Keywords and Advertisements. The account contains all of the information you enter when you sign up. The campaigns should sit within the account. Each campaign should have different objectives, budgets, and settings. Those within each campaign determines where and when your ad appears. They should be in perfect alignment with a business website. For example, if your website is an online store that sells products you will make a campaign for each one. This is where the ad groups come in. This is a set of similar ads and keywords that target an audience. Make sure that the ad groups are organized at all times. Be sure to put the proper key words in the ad groups that will trigger ads in the campaign. You could have several advertisements in the ad group to test out different variations of your ad creatives. This is a good move that will help you find the one that fits best for the campaign. Organize everything while you create it so you will not lose data. Trust me, it is a lot easier this way.

Be Specific

When I see campaigns on any site I notice a few things. The first thing is the picture. I advise others to think big when it comes to ad campaigns. Your first impression maybe your only one so make sure that it is the best. I notice that it is well organized but mostly I notice that it is specific. A specific campaign is very important. The people want to know what it is about. This has to be taken into consideration when setting it up. Create several ad groups that are very targeted.

Conclusion

Before you start anything you must create a great strategy . This simple paragraph proves how simple it is. Doing it this way will make things a lot easier for you. In marketing you must change your mindset. If you build a strong foundation in your mind you will in your campaign. That foundation is the key to the your campaign being successful. Those campaigns end up making you successful too.

© 2019 Ryan Jarvis Cornelius

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)