Electronic Commerce has been defined by the different point of views which are given below:
1. From a business process perspective
Electric Commerce is the app1ication of technology towards the automation of business transactions and workflows.
2. From a Communications Perspective
It is the delivery of information, products services or payments via telephone lines, computer networks, or any other means.
3. From an online Perspective
E. Commerce provides the capability of buying and selling products and information on the Internet and other online services.
4. From a Service Perspective
It is a tool that addresses the desire of firms, consumers and management to reduce service costs while improving the equality of goods and increasing the speed of service delivery.
Electronic commerce has opened a new Universe for consumer and organization, and it demands new management approaches. If exploited cleverly, electronic commerce has the potential to increase corporate profits through better costumer acquisition and retention, new information-based products and services and more efficient operations.
However, companies must reconsider their strategy, products and business processes in order to develop a cohesive management approach.