- Business and Employment»
- Marketing & Sales»
- Internet Marketing
Email Marketing Information: 10 Tips for Effective Internet Marketing Strategies:
In today’s world, where internet marketing has become a viable and profitable form of business, different forms of internet marketing have been evolved. Despite these new evolutions, direct email marketing still has a very significant importance in the internet marketing business. In order to do it correctly, you need to have thorough email marketing information. Only then you can formulate effective internet marketing strategies that will help your business to get more response and customers. If it is done correctly, e-mail marketing can bring enormous profits with very little efforts.
Following are the 10 tips for effective internet marketing strategies. You can evaluate that whether your email marketing strategy is in compliance with the following tips or not.
1. Targeting your Audience:
It is probably the most important advice for you to first target your audience, before executing your direct email marketing strategy. Do you know your audience? Are you aware of their problems? Does your product have the solution to their problems?
The answers of all the above questions are necessary for the success of your internet marketing venture. If you have the required internet marketing information about your audience, it will be much easier for you to make them respond to your emails.
A 1-hour Webinar on Leads Training by Bruce Solomon
2. Offer Solutions to their Problems:
It is often useless and futile to only discuss and remind the audience about their problems. Your audience will only respond to your emails, if they realize that you have the solution to their problems. Address their problems directly into your e-mails and then offer them a concrete solution. It is imperative for you research about the problems of your targeted audience during your campaign’s preparations.
It will also increase your customers’ trust and confidence in your services and products. State as many benefits as you can – without being a bragger –and stay positive throughout your email. Remember this simple rule to provide solutions to your customers, and your internet marketing business will automatically start to flourish.
Laura Fitton, the founder of ONEFORTY.COM, says:
"Focus on the core problem your business solves and put a lot of content and enthusiasm, and ideas about how to solve the problem"
Keep your emails well-formatted and easy to read. Provide appropriate margins and spaces. Also make sure to limit your characters per line, so that you email does not look like a cluttered piece of junk.
Moreover, make sure to remember using proper headings and sub-headings in the body of the text. Highlight the main benefits and discount offers to keep your readers engaged.
4. Powerful and Closing Lines:
Make your headline the most powerful line of your email. It should be strong, punchy and response-oriented. Majority of your readers will decide, only by reading your headline, that whether to read any further or not. Make it as powerful as you can, so as to indirectly urge the reader to read more. Reports and studies suggest that 80% of the readers only read the main headline. Most professional copywriters recommend spending your efforts at least 5 times more on the headlines, when compared with the rest of the text in an e-mail.
Like a strong opening, a powerful closing is probably the second most important part of a marketing email. An appropriate ‘call to action’ is incorporated in the closing paragraph, in order to make your readers respond. Adding a ‘P.S.’ can do wonders for your email marketing. It is often deemed as one of the most read parts in the entire email; hence, it should be crafted with its appropriate respect and importance.
Joe Soltis explains some email marketing tips!
5. Stimulate the Psychological Effect:
It is necessary to stimulate the psychological effects to get the best out of your email marketing campaign. It is an effective internet marketing strategy and successful internet marketers use special words, discounts, schemes and promotional offers of limited time durations to increase the responsiveness of their readers. This strategy is tested, verified and proven. You often see a lot of discount offers, but for with a limited time period duration. Basically, it urges the reader to respond as soon as he can. This is because there is a common rule in the e-mail marketing world:
“If a reader does not respond immediately, he is gone.”
6. Use of Testimonials:
Verified testimonials by actual people play a very decisive role in the internet marketing business. Hopefully, you must have some satisfied customers with great feedbacks and testimonials. Use these testimonials to increase the confidence of your readers.
The proper usage of testimonials is an art, which comes with experience and practice. However, an effective way to use these testimonials is to put in the earlier portions of your email, and again with the call of action.
7. Success Stories:
Success stories and case studies are brilliant ways to make your customers engaged in the email, and to make them believe you. Success stories, with verified credentials, are interesting to read. If any of these success stories fits perfectly with the problem or story of the reader, he/she is more likely to respond to your email.
8. No Risk Offers:
With the ever-growing level of scams, use the strategy of ‘no-risk-offers’. This effective internet marketing strategy includes free trials, money back guarantee or many other similar offers. If you can manage to make your reader respond to a trail offer or a demo, it will be a positive sign for your business, and can be seen as a successful internet marketing email campaign.
9. Conversational Tone:
Always remember that you are doing the ‘direct’ email marketing; therefore, make sure to use the conversational tone in your email. An email with a conversational tone is more likely to be accepted by the reader.
10. Be Patient:
Direct email marketing is a strategy that brings results after a certain period of time. If your product is a small one, you may be able to see some instant results. However, on the other hand, if your product is an expensive one and more complicated and hard to understand, it may take some time for the reader to decide about it. Be patient in this regard. You may be getting an inquiry or two, before the actual sale is made.
Final Words about E-mail Marketing Strategy:
The final words will be that despite the evolution of internet marketing, direct e-mail marketing strategy is still the most potent form to advertise and market your business to a specifically-targeted group of audience. The above-mentioned 10 tips for effective internet/e-mail marketing strategies will definitely come in handy during the planning phase of your e-mail marketing campaign. I hope that the above email marketing information will help your small business to grow.