Email Newsletters Vs Blogs
Are Newsletters Dead? Yes!
Blog or Newsletter
Ecommerce is big business and as more people turn to online shopping, increasing numbers of people are establishing ecommerce sites to provide for these new online shoppers. One thing that every ecommerce retailer wants to do is to drive traffice to their website and thus, sell more products.
Newsletters delivered by email aren't new. They have been around for years and have served their purpose well. A retailer would compile a newsletter about latest offers, new products etc and then send this out to customer email addresses that had been saved on the system. As time went on though, many customers have grown tired of receiving such communications are increasing numbers now go unread. Think about your own experience with email newsletters, how many do you actually take the time to open and read? If you are anything like me, the answer to that question will have been, "not many".
Why then do we choose to ignore email newsletters, firstly, we are busy people. Nobody has the time to open and read numerous newsletters every week especially when they usually contain information that just doesn't interest us. Secondly, the novelty factor has worn off. When email newsletters were introduced, it was a great way to keep up to date with the latest goings on in the companies that one had shopped with before.
Blogs are big business, a large number of blog owners have made a career from writing online content and building up a strong following. Blogs are also useful for businesses. It allows a business to commuicate news, ideas and product launches to customers from its own website. Unlike email newsletters, blogs are non-intrusive, with a blog the customer chooses to visit that webpage and read the content as opposed to an email newsletter being pushed into somebodies inbox.
Are Newsletters Dead?
In a word, yes. These days newsletters are seen as more of an interruption and an annoyance rather than a useful marketing tool. Many firewalls and email spam filters will remove a newsletter before it even reaches an inbox. Email providers have become much more savvy at weeding out unwanted meal in recent years and quite often this means that newsletters never actually reach their intended recipient.
Blogs are visible to all and can be created in seconds. Blogs don't rely on having a customer email database and aren't just aimed at existing customers. Blogs are visible to anybody accessing the website and so may just entice new customers to purchase from you.
Blogs are also picked up by search engines. The more readers a blog has, the more likely it is to be featured by a search engine when key words relating to that blog are searched for. This is one major advantage over the email newsletter.