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Enhancing Corporate Culture

Updated on July 17, 2012

Corporate culture is what an organization believes in terms of behavior and values. It stipulates how these beliefs are integrated in the manner the individual and groups interact within the organization. Corporate culture dictates whether the organization will achieve higher results or not. A corporate culture that promotes sharing of values, trust among the executive and the employees, celebration of diversity ,toleration for employees who fail in excel in some aspects and confidence in the leadership is likely to excel in all the areas of operation (Terrence & Kennedy, 31)

The number of organizations is currently investing as multinationals either through mergers and acquisition or setting up new business is on the rise. Transnational corporations have gradually grown to become super powers as the rate of globalization continues to transform the world into a small global market. Everybody regardless of their race, nationality or gender, yearns to work in a friendly, enjoyable, meaningful and engaging environment. When an organization engages it employees in every operation of the organization, it is likely to achieve a well balanced and highly effective relationship that contribute positively to the growth of the organization.

There are many benefits that an organization operating in an international level can derive from enhancing a positive corporate culture. One of them is that strong corporate culture attracts talent. When individuals look for job opportunities, they look for organizations that will appreciate and develop their talent and skills. The best people with most desired talents for most organizations look for working environment where hay can enjoy and succeed in. An international organization has greater demand for incorporating a positive culture because no employee would be willing to travel to anew country and settle there or get employed in a foreign country, if they are not assured that they will grow and develop. On the same note, a positive corporate culture is required to retain the talented employee and reduce high employee turn over (Schein, 7)

A strong and inclusive corporate culture engages people and creates energy and momentum. Organizational culture that are bureaucratic and employee repulsive leadership styles are unlikely to retain employees and customers. Positive cultures will yields positive energy that is required to build new momentum for success.

A strong culture promotes diversity and inclusiveness. This aspect is important for international organization which relate to diverse backgrounds of individuals. Having a strong and positive organizational culture determines the level of the success of every one in the organization. It sets the pace at which employees develop in their profession and career progression. It dictates the customer rating and satisfaction and the value creation of the investors. Corporate culture also determines the kind of relationship among the different groups within the organization. Positive corporate culture also leads to better morale, reduced rates of turnover and absenteeism. It also creates a high rate of efficiency, leads to more innovations and generally larger bottom lines. An organization corporate culture is represented by the picture it creates to the general public.

Organization with unreceptive corporate culture can still change negative the perception to a positive one. Promoting corporate culture in organizations can be achieved through the following. The managers or the leadership of the organization strives to create the “I care “corporate culture. This is achieved through having clear values about the organization in place. These values direct the employees and external agents on what the organization believes in, what they stand for, whom the serve and what their plan to achieve. Apart from setting the clear values, both the management and the employees should live by it, incorporating it in day to day activities. The organization should also have clear set goals so that employees can anticipate working towards those goals. A positive and successful corporate culture should be consistent, although goals can keep changing depending on the market trends, it should find ways of integrating the change in a positive way to the employees (Cameron & Quinn, 25) .

Positive and successful cultures communicate in an effective and continual manner. They update the employees on any changes and get their feedback before adopting them. When there is a disconnection on the flow of information between the organization and the employees, a negative corporate culture is developed. When positive achievement has been made in the organization, it calls for celebration. An organization should always organize find ways of celebrating any significant milestone made in its course. When this done, the employees fell appreciated and continue working towards more achievement in future.

It is also important to build a culture where every member feels part of the bigger team. There should be team work and spirit among employees, customers, departments, stakeholders and the management. When there team effort is strong, every member of the organization works towards its success because the achievement would belong to entire team. In every organization, there is bound to be conflicts. The manner in which these conflicts are solved is what maters most. To promote a positive organization culture, conflicts should be solved in a non biased, transparent and impartial manner. This way all employees would not feel sidelined and this will work positively for the corporate culture (Cameron & Quinn, 15)

Works Cited

Cameron, Kim.S and Quinn R.E. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. New York: John Wiley & Sons, 2011

Schein, Edgar. H. Organizational Culture and Leadership Volume 2 of The Jossey-Bass Business & Management Series. New York: John Wiley & Sons, 2010

Terrence,E.D. & Kenneddy ,Allan. Corporate Cultures: The Rites and Rituals of Corporate Life

London: Perseus Books, 2000


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    • kenyanXstian profile image

      Eword Media Unit 

      6 years ago from Nairobi, Kenya

      Prossylink, very interesting, I am a great advocate of corporate governance but I had not quite known what corporate culture was all about.

    • Prossylink profile imageAUTHOR


      6 years ago from Nairobi

      Thanks very much Marlenedion

    • marlenedion profile image


      6 years ago from Turin,Italy

      Great article


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