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Entrepreneur's Change Your Business Philosophy - Start With Why

Updated on September 15, 2012

What do you mean start with why?

If you look at some of the most successful businesses around the world you will quickly realise that they all start with 'why'.

Take a look at the 'golden circle' theory developed by Simon Sinek. He states that all businesses know what they are doing, some will know how they do it, but only a small number will know why they do it. He argues that businesses in order to be successful need to switch the order the other way around. Hence start with why and not what.

If we use a business like Hubpages as an example to explain the importance of this theory:

Imagine these as pitches to people interested in the business. Choose the one you think is most effective at inspiring people to get involved.

What: 'We provide a platform for writers to publish their own work and earn money'

How: 'We use advanced technology to add ad's to your content so we can run this service.

Why: 'We want to help people all around the world share their knowledge and expertise.

Which business do you think uses this philosophy already?

See results

You need all of these elements in conjunction together to create a successful pitch. However the order is the most important feature.

If you use this theory it would sound like this:

We want to help people all around the world share their knowledge and expertise, we do this by using a platform called HubPages, which allows writers to publish their own work and earn money.


Simon Sinek Talk: How great leaders inspire action

What you as an Entrepreneur should think about

With this philosophy in mind you need to think about educating your employees and yourself and answering these questions as to why you do what you do. Changing this formula will inspire people to join your cause helping you build a successful business that will have a more prosperous future.

As Simon Sinek said "if you hire people just because they can do a job, they'll work for your money. But if you can hire people who believe what you believe, they'll work for you with blood sweat and tears'

Want to learn more?

Read Simon Sinek's book: Start With Why. It's a really thought provoking book that I have read and highly recommend to anyone interesting in starting a business or already running a business.


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    • mbustamonte profile image

      Mark Bustamonte 5 years ago from Phoenix AZ

      Great HubPage and I agree 100%. We all need to focus more on the "Why". This is really what will drive creativity and success.

      Thanks for sharing

    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      In our business the person has to know their why before we start working with them. It is one of the first things we need to know. If their why isn't strong enough we don't want to waste our time or their money.

      As it stands what we do, if the person receiving our services is serious will last longer than they live. This is even a teenager, although as of yet we haven't supplied our services for one.

      This idea has value so we will be sharing it.