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Essential SEO Tools

Updated on September 11, 2017

SEO or search engine optimisation an be a complicated area. Having the right SEO tools can make the job of achieving better search rankings quicker and easier. But there's a lot of tools to choose from, here's my pick of the best SEO tools which will make your job easier without dictating the way you work too rigidly.

Advanced web ranking


Checking your search engine rankings for targeted keywords is the cornerstone of SEO reporting. Advanced web ranking let's you track your positions for thousands of keywords for your site and your competitors. There's loads of configuration options to help you run off reports in different formats.

Free trial of Advanced Web Ranking

Raven SEO tools


Raven SEO tools are a great way to manage your SEO campaign. The various tools let you research keywords, track rankings, research and monitor links and review your analytics.

Free trial of Raven Tools

Google analytics


Google's free web stats tool is the best analytics package around for SEO intelligence. Advanced reports on referring keywords and search engines give you a great degree of insight into your SEO performance.



Sign up for Google Analytics

Link diagnosis


A great free tool for link builders, link diagnosis using yahoo link data and pulls out a lot of extra information like pagerank and anchor text for each link.

Start using Link Diagnosis

Seobook toolbar


The SEObook toolbar for firefox puts stacks of extra functionality for analysing websites right in your browser for easy access. Highlight links which are 'nofollow', access pagerank and backlink data and run an x- ray on pages to highlight key elements like headings, meta descriptions and wordcount.

Download SEObook toolbar

Adwords keyword tool


Use the free Adwords keyword tool, combined with Google insights, to discover the best keywords to optimise your website for. Paid alternatives like SEM rush and wordtracker offer advanced functionality but for most users the adwords tool will still be the only keyword research tool you'll need.

Try adwords keyword tool

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