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Estimated CPC Google Adwords Column Disappeared and Gone Missing
Estimated CPC gone missing form Adwords
Today when I logged in to the Google Adwords keyword tool I found that the estimated CPC column option had disappeared. It was simply gone missing. When I clicked the column button in the top right corner there was no estimated average CPC option to choose.
What is estimated average CPC anyway?
CPC stands for cost per click for ads for the associated keyword. It is the cost to advertisers for using the keyword. The bigger the estimated average CPC in the Google AdWords keyword tool, the more Google will pay the website for hosting the keywords.
Solution to disappeared estimated average CPC option:
Now, when I was trying to do some keyword research this morning, and saw that estimated average CPC calculations were not available, I was kind of alarmed that Google might have decided to remove this option from the AdWords keyword tool or make it available only to logged-in users. Fortunately, I was wrong. It's still there, it has not disappeared, I was just accessing the tool the wrong way.
If you ever encounter the same problem and find that the estimated CPC is gone missing, don't worry, it hasn't disappeared. Just drop the URL that you've been using, you may have it bookmarked somewhere, and use this one instead: