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Estimated CPC Google Adwords Column Disappeared and Gone Missing

Updated on March 4, 2011

Estimated CPC gone missing form Adwords

Today when I logged in to the Google Adwords keyword tool I found that the estimated CPC column option had disappeared. It was simply gone missing. When I clicked the column button in the top right corner there was no estimated average CPC option to choose.

What is estimated average CPC anyway?

CPC stands for cost per click for ads for the associated keyword. It is the cost to advertisers for using the keyword. The bigger the estimated average CPC in the Google AdWords keyword tool, the more Google will pay the website for hosting the keywords.

Solution to disappeared estimated average CPC option:

Now, when I was trying to do some keyword research this morning, and saw that estimated average CPC calculations were not available, I was kind of alarmed that Google might have decided to remove this option from the AdWords keyword tool or make it available only to logged-in users. Fortunately, I was wrong. It's still there, it has not disappeared, I was just accessing the tool the wrong way.

If you ever encounter the same problem and find that the estimated CPC is gone missing, don't worry, it hasn't disappeared. Just drop the URL that you've been using, you may have it bookmarked somewhere, and use this one instead:

Google AdWords Keyword Research Tool Correct Link

Estimated CPC Gone Missing
Estimated CPC Gone Missing
Estimated average CPC in Google AdWords keyword research tool
Estimated average CPC in Google AdWords keyword research tool


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    • Susan Ng profile image

      Susan Ng Yu 5 years ago from Cebu, Philippines

      Hi. I can't find Estimated Avg. CPC in Adwords, only Approximate CPC (Search). Are they the same? :O

    • OMGirdle profile image

      OMGirdle 6 years ago from United States

      Thank you so much for this article. I just spent 10 minutes on a video learning how to use the adword tool. When I pulled it up, I almost fell out of my chair because the cpc column was missing. I decided to google it to find out if and when it was removed. I did exactly as you instructed,signed in and poof there it was. You get an up vote from me.

    • kashish786 profile image

      kashish786 6 years ago from Juneau

      thanks alot i was wondering where cpc has gone , you solved my problem

    • Haunty profile image

      Haunty 6 years ago from Hungary

      Well, maybe my post is flawed. Or your perception is.

    • profile image

      hd 6 years ago

      so where's that url to use that you're talking about? i can't seem to find it in your post

    • profile image

      wilt 6 years ago

      Thank you so much Suzanne. I'm new to all of this and I was starting to get a little frustrated.

      God Bless you

    • Haunty profile image

      Haunty 6 years ago from Hungary

      Thanks so much for helping out, Suzanne! I get these stupid questions all the time, but for the most part they just want to get a backlink from this authoritative(!) page. :)

    • Suzanne Day profile image

      Suzanne Day 6 years ago from Melbourne, Victoria, Australia

      You have to sign in to Google Adwords and have an account, then under the menus, look for "Reporting and Tools". You now get approx CPC instead of "estimated CPC".

    • profile image

      Jaison 6 years ago

      I have checked right now, the only columns I could see were :


      global monthly searches.

      local monthly searches.

      extracted from website.

      I guess they are removed for real!

    • web3 profile image

      web3 6 years ago from Featured Content

      I tried your link. The Estiated Avg CPC column is still missing. Cleared the cache of my browser and tried using other browsers too. Don't know what's wrong.

    • profile image

      flipperguy 6 years ago

      They have add LOCAL SEARCH TREND and new CPC cost.. That's good! Now we can compare the local search trend with the global search trend. nice work Google

    • MsGoLightly profile image

      MsGoLightly 6 years ago from West Yorkshire, UK

      BUT watch out, 'cos even if you add the CPC to your data set, if you pull the data across to excel, CPC doesn't seem to be there and instead there is a suggested bid column which shows up data which bears no resemblance to the CPC data (different figures and in my case they seemed to be reverse correlated to the CPC figures..... not useful. F

    • Suzanne Day profile image

      Suzanne Day 6 years ago from Melbourne, Victoria, Australia

      Had a look at your URL, CPC was missing for me. Apparently you have to clear your cache (clear history and temp files) then load a fresh version of the keyword tool. Then it works again.