Evergreen Content - Write Articles about Topics that don't Change
Definition of Evergreen Content
- Evergreen: Perenially fresh and enduring.
- Content: The materials, including text, video, and images, that forms a document or article.
- Evergreen Content: Perenially fresh and enduring articles.
Examples of Evergreen Content
There are several types of evergreen content. Examples include encyclopedic entries, product reviews, how to tutorials, and other informational resources. What makes content evergreen is an enduring quality that is unlikely to change.
Examples of Evergreen Hubs
- While Robin will tell you English is a living language, but the grammar rules for who vs whom are pretty constant. This article will be a valuable resource for years to come.
- Some types of product reviews lend themselves nicely to evergreen content. James's series on Rolex watches is encyclopedic in nature, so the value of the content will endure.
- Some questions never get old like "How to say I love you". Millions of people a day ask this question and many people are interested in different opinions on how to do it.
Which Topic for Evergreen Content is More Popular
Why is Evergreen Content Valuable?
Evergreen Content can be extremely valuable. A well written piece of content that does an excellent job at answering a question, explaining how to do something, or reviewing a product or place in detail can satisfy people over a long period of time. Hence the name "evergreen content". Since evergreen content is enduring and capable of receiving traffic for many years from search engines, directories and other collections of useful links it can be extremely valuable.
Imagine you have a sports website or a blog that publishes scores for the games that were played the day before. Your site has 1000 readers. You publish an article that is read 1000 times that day. However, after that day is passed, the article is no-longer current because it's old news, there are new games now, and that's what readers care about today. Today, you decide to take a day off to play in the sun. You come home and check your traffic. Since you didn't publish a new article almost all your traffic is gone.
Now imagine that you have a site that covers proper manners and answer questions like "How to set a table", "How to hold a folk", "Proper way to write a thank you note" and "Is it rude to talk with your mouth full". You will write one article per day. At the end of the year, you have over 300 pieces of evergreen content. The site has people that come to it to see what's new, which are your loyal users, but the majority of your traffic comes from Yahoo, Google and MSN. Today, you decide to go for a walk and rest your hands from all the typing you have been doing. At the end of the day you sit down at your computer and check your site's stats. You see a slight increase from the same day last week, because you published four great evergreen articles the previous week. Evergreen content is kind of like owning a bond that pays a dividend. You write the article, then it pays a dividend over a long period of time with traffic to your site.
The Idea Bank is full of examples of evergreen content suggestions. Feel free to rob it:)