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Facebook Advertising Costs, Daily Budget & Pricing

Updated on April 6, 2011

Facebook is a good advertising platform for your business. You don’t need have a specific budget amount to start a campaign. I have started my campaign for less than 10 USD.

There costs for Facebook advertising depends whether you select Pay for Impression (Cost Per Thousand Impression - CPM) or Pay for Click (Cost per Click - CPC).

The minimum cost that the system allows you to set in the ad campaign is USD 0.02 for CPM and USD 0.01 for CPC. The system will suggest the bid amount, but you could set it lower. For my campaign, I put USD 0.02 the minimum amount for 1000 impressions and still manage to run my campaign as I want.

If you want to create awareness for your new portal, product or service but you don’t care whether the people actually click the advertisement than you should choose Pay per impression pricing for your campaign. Or else use CPC pricing for your campaign.

The minimum daily budget for CPC and CPM is USD 1.00 and Facebook advertising will not charge you more than the minimum budget you have set. In addition, your daily budget must be 2 times the CPC or CPM amount that you set. If you set 10 USD for the CPC, then your minimum daily budget must be set as 20 USD.

Facebook will charge your Paypal or credit card for the campaign on a specific billable date or earlier if you have stopped/completed your campaign.

Facebook Advertising Campaign

Facebook Adverting Cost & Pricing
Facebook Adverting Cost & Pricing


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    • profile image

      W M T 6 years ago

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      Eidul Ameen Bin Sahul Hamid 6 years ago from Part Buntar, Malaysia

      Hi guys, thanks for the comments and visit

    • Peter Dickinson profile image

      Peter Dickinson 6 years ago from South East Asia

      Thank you. Your insight and explanation were both of interest and value.

    • ronsalvador profile image

      ronsalvador 6 years ago from Philippines

      Very useful info. TY