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Facebook Advertising versus Google Adwords. Which one is much cheaper and easier to run your campaign?

Updated on March 3, 2011

After trying for few days to start my campaign in Adword and with still no impressions in it , I have decided to stop the campaign in Adword. I have run few of my campaigns in Adword and manage to get impression and clicks, so I am not a newbie using Adword.

For the adword campaign, I started my daily budget with RM 1, then I increase to 2 RM and still no impression. After increasing the budget to RM 40 / day with still no impression decided to pull the plug. I assume that other advertisers are spending higher bids for the keywords and this is unaffordable for me.

Then only, I decided to use Facebook advertising. The steps to create the ads are very simple. I am promoting my homestay portal, to increase awareness about portal. The ad is shown below.

By using Facebook, you could pay based on click or based on impression. I am using based on impression, the cost for 1000 impression is 0.02 USD. The system suggest higher amount, but by just using 0.02 USD I am still getting the impressions and clicks, I assume Facebook is not yet crowded like Adword, that why I manage to get impressions for my ads.

Facebook informs you how many people you targeting. Once you have created your advertisement you need to Place Order. Facebook needs your credit card info or paypal to complete the order. I use Paypal for the payment method. Facebook will direct the transaction to Paypal, there you need to agree and pay. Once done, Facebook advertising team will review the campaign and once approved the campaign will run. The minimum daily budget is 1.00 USD and they will not charge you for more than your budget. Facebook will charge you once per Facebook billable day. My campaign is already running for 5 days and it cost about 4.25 USD for 23 clicks.

Overall, Facebook advertising is much easier and cheaper than Adword

Facebook Advertising Campaign Status

Facebook Advertising Campaign Status
Facebook Advertising Campaign Status


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    • profile image

      Lars 6 years ago

      I was trying to get my site promoted and of course free or nearly free is best when you can. I got some vouchers from (about 1000 dollars worth for a few bucks) of both facebook vouchers and google adword coupons. Facebook seemed to give the most impressions and least clickthroughs, google was less in cost and actually caused some clickthroughs and signups. So for me Google adwords still wins but I guess it depends on what your ad campaign is focused on doing!

      Thanks for the article

    • probyte2u profile image

      Eidul Ameen Bin Sahul Hamid 7 years ago from Part Buntar, Malaysia

      Hi trafford, for few of my campaigns last time google adword was good, but nowadays it is becoming much more expensive. Adword is better than Facebook in terms of it's keyword targeting.

      When I did my campaign in Facebook, Facebook didn't require any keywords to run the campaign, but since I just want to advertise my portal to create awareness among Malaysian, so it was just perfect.

      Appreciate any good tips about Adword.

    • MBDungo profile image

      MBDungo 7 years ago from Philippines

      How come Google AdWords defeated?

    • trafford profile image

      trafford 7 years ago from San Diego

      Nice hub, i have experienced of 2 years in Google adwords, and belive me the results was superb...Google target the potential audience and the conversion chances and rates are too idea if Facebook can do this or not