ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Facebook Advertising versus Google Adwords. Which one is much cheaper and easier to run your campaign?

Updated on March 3, 2011

After trying for few days to start my campaign in Adword and with still no impressions in it , I have decided to stop the campaign in Adword. I have run few of my campaigns in Adword and manage to get impression and clicks, so I am not a newbie using Adword.

For the adword campaign, I started my daily budget with RM 1, then I increase to 2 RM and still no impression. After increasing the budget to RM 40 / day with still no impression decided to pull the plug. I assume that other advertisers are spending higher bids for the keywords and this is unaffordable for me.

Then only, I decided to use Facebook advertising. The steps to create the ads are very simple. I am promoting my homestay portal, to increase awareness about portal. The ad is shown below.

By using Facebook, you could pay based on click or based on impression. I am using based on impression, the cost for 1000 impression is 0.02 USD. The system suggest higher amount, but by just using 0.02 USD I am still getting the impressions and clicks, I assume Facebook is not yet crowded like Adword, that why I manage to get impressions for my ads.

Facebook informs you how many people you targeting. Once you have created your advertisement you need to Place Order. Facebook needs your credit card info or paypal to complete the order. I use Paypal for the payment method. Facebook will direct the transaction to Paypal, there you need to agree and pay. Once done, Facebook advertising team will review the campaign and once approved the campaign will run. The minimum daily budget is 1.00 USD and they will not charge you for more than your budget. Facebook will charge you once per Facebook billable day. My campaign is already running for 5 days and it cost about 4.25 USD for 23 clicks.

Overall, Facebook advertising is much easier and cheaper than Adword

Facebook Advertising Campaign Status

Facebook Advertising Campaign Status
Facebook Advertising Campaign Status


    0 of 8192 characters used
    Post Comment

    • profile image


      7 years ago

      I was trying to get my site promoted and of course free or nearly free is best when you can. I got some vouchers from (about 1000 dollars worth for a few bucks) of both facebook vouchers and google adword coupons. Facebook seemed to give the most impressions and least clickthroughs, google was less in cost and actually caused some clickthroughs and signups. So for me Google adwords still wins but I guess it depends on what your ad campaign is focused on doing!

      Thanks for the article

    • probyte2u profile imageAUTHOR

      Eidul Ameen Bin Sahul Hamid 

      7 years ago from Part Buntar, Malaysia

      Hi trafford, for few of my campaigns last time google adword was good, but nowadays it is becoming much more expensive. Adword is better than Facebook in terms of it's keyword targeting.

      When I did my campaign in Facebook, Facebook didn't require any keywords to run the campaign, but since I just want to advertise my portal to create awareness among Malaysian, so it was just perfect.

      Appreciate any good tips about Adword.

    • MBDungo profile image


      7 years ago from Philippines

      How come Google AdWords defeated?

    • trafford profile image


      7 years ago from San Diego

      Nice hub, i have experienced of 2 years in Google adwords, and belive me the results was superb...Google target the potential audience and the conversion chances and rates are too idea if Facebook can do this or not


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)