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Facebook Business Integration - The Top Facebook Marketing Strategies

Updated on June 19, 2013
Facebook is the number one social platform up to date.
Facebook is the number one social platform up to date.

Facebook is far more than a social media network. As more and more people are using facebook every day, the site provides you with a lot of potential costumers for your business. However, one question lies in the heads of business owners: "How exactly can a person use Facebook to promote his business?" There are a lot of marketing strategies, which promise success, but here we've gathered the top 5 Facebook marketing strategies to help you start up your business and gain a lot of customers using the social network.

1) Social Promotion

This is probably one of the best Facebook marketing strategies you can start with. In order to attract more people to your business, you should start helping people spread the word. But what does this mean? Well, word of mouth has always been a terrific way to get more people involved with your idea. And Facebook makes that a lot easier than it was before. Put a 'share' button on your business site or 'invite your friends', but don't stop there! Get people excited about sharing your idea. Give them different perks and rewards. Think about what will your audience like the most and give it to them, if they've invited more people over. This is one of the oldest business schemes, but it is also one of the best Facebook marketing strategies you can start off with. Give points for sharing and comments and you will see how fast people will get attracted to your idea.

Interaction with your fans is of crucial importance to your social strategy
Interaction with your fans is of crucial importance to your social strategy

2) Become Interactive With Your Fans

Using your Facebook marketing strategies gets a lot easier if you have more fans on your page. But how do you get people to like your page? The best way is to interact with them. Give your page a human touch and start responding more to the people who write you. Put content that can be interacted with, that you know your audience will comment on. Ask them questions and make a comment discussion. Facebook marketing strategies are a lot easier, when people are involved in your content.

3) Ad Optimization and Audience Targeting

Facebook itself has made integrating your business with Facebook marketing strategies easy. The advertisement panel of Facebook is extremely easy to use. Moreover, it lets you optimize your ads in order to target just the right audience you want your ad to reach. For example if your business is somehow related to movies, tell Facebook to show your ads only on movie fans. Another example would be, if your business is located in a state targeting only the female audience. Tell Facebook you will need only women from your state to see your ad. Facebook marketing strategies work only if used correctly so make sure to target your audience and optimize your ads perfectly.

4) Constant Content and Calls to Action

In Facebook regular content is particularly important. However, just spamming what you like won't help you at all, it will even worsen the situation. Make sure you select just the content your audience wants to receive and give it to them, but remember that you should have a constant stream of content. Adding calls to action is also an excellent way to get the audience involved. Having fantastic content is probably one of the most essential things to get your Facebook marketing strategies to work.

Budget optimization may just be the key to a successful facebook marketing strategy
Budget optimization may just be the key to a successful facebook marketing strategy

5) Budget Management and Campaign Secluding

Budget management and campaign secluding - Whatever facebook marketing strategies you've decided to use, make sure that you manage your budget wisely and schedule your ad campaigns. Don't spam ads, but rather put more regular advertisement, for example, put your ads online one week per month.

However, everything depends on your budget so be sure to manage it correctly. There are a lot of Facebook marketing strategies out there; however, the aforementioned ones are just what you need to get your business started and integrated with Facebook and gaining a lot of fans to the social network. Make sure you are wise in your decisions and deliver just the thing people need.


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    • Ivan Ivanov profile imageAUTHOR

      Ivan Ivanov 

      5 years ago from Plovdiv

      Thanks! I am glad you found my hub interesting :)

    • freecampingaussie profile image


      5 years ago from Southern Spain

      Thanks for sharing - I get a lot of viewers from Facebook, Always keen to learn more .

      Found you while hub hopping /


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