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Facebook groups: A Potential Hub To Promote Your Business

Updated on September 13, 2015

The digital cognoscenti are well aware that a Facebook group is a common platform to share things that you care about, with people who are equally interested in it. A group of like-minded people come together to share and discuss their affinity with a common activity. It could be about shoes, fruits, clothes, music, dance, bikes, travelling, and anything and everything you can think about. These groups are also a great way to reach your target audience with interactive content. Facebook groups offer a great platform for niche marketing.

And, we bring to you 6 ways to use this potential platform to promote your business.

1. Not just market but also sell products: Your digital space to sell products just got bigger because you can now sell products on Facebook groups. The catch is to create a For Sale group, which will show you the option to ‘sell something’ in your Facebook update section. If you are unable to see this feature in your Facebook group, you can nominate your group to have this feature and in the meanwhile learn the best practices to sell goods online in the groups.

2. An add-on if you provide video training courses: If you are promoting your business of providing video training courses, you can actually offer your buyers access to your private Facebook group, where they can get supplementary material, share their queries and get answers, even interact with more people taking the course, and get subject-matter expertise. This will help you strike a healthy rapport with your customers, who might go ahead and spread a good word or two about you, getting you more buyers. It is also an opportunity to guide your customers about the other courses offered and how it can benefit them.

3. Chatting and business can be kept separate: Brands that have huge engagement, run various discussion posts, and indulge in regular Twitter and Facebook chats, might want to keep their business and chat separate. Facebook groups play an important role here. While the page promotes the brand, being part of the group lets people hold discussions and keeps them connected to the brand. One point of worry however might be - how to drive users to your Facebook group? The solution is simple - let people know about your Facebook page and group, when you chat with them on any other social media platform or engage with them on your Facebook Page.

4. Flaunt your expertise: Facebook groups are a cool way to establish your expertise. It is a platform where you can share knowledge with your audience, get and give recommendations, and establish your expertise in the field. The benefit of having a group that shares knowledge is that you will establish yourself as a resourceful brand without self-promotion, and this will prove rewarding for your brand in more ways than one. You can also generate a lot of consumer insights while doing this, which you can then use to strengthen your marketing strategy.

5. Feedback collection made easy: A test run of your new idea is always a good bet to figure out whether your new campaign will be a hit or a miss. Creating or using a Facebook group comes handy in such a situation. You can use your group members as a think-tank to help you improvise your campaign. You can create a secret group and discuss the new ideas you have with some of your best consumers and get their feedback. This will also strengthen your relationship with your existing consumer base and will make them your brand advocates. Doing this will also fetch you honest feedback from your valuable consumers in the light of which you can choose to improvise your product and campaign.

6. Customer Service is customary: Customer is the king and every business needs to cater to and pamper the king. A Facebook group is a great option to do so. A secret group is even better because it can’t be located through a search, or be accessed via a URL. You will actually have to invite members. ‘Inviting’ will make your customers feel special and will also give you a better control over the members and conversations driven. Plus, managing unhappy customers will become easier, since their access to the group will be restricted. A ‘closed group’ is for brands that want to have customer feedback. What you need to keep in mind is that you should provide a description mentioning what this group is about, so that you can manage, approve and reject new members.

While, these tips point you in the direction of a great business experience on Facebook, you can use Facebook groups in various other ways to promote your business. All you need to do is get started. Understand the nuances of the platform, do a complete recce of your target audience and keep planning and implementing new ways to engage your consumers and enhancing their online experience with your brand. All the best!


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