ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Facebook groups: A Potential Hub To Promote Your Business

Updated on September 13, 2015

The digital cognoscenti are well aware that a Facebook group is a common platform to share things that you care about, with people who are equally interested in it. A group of like-minded people come together to share and discuss their affinity with a common activity. It could be about shoes, fruits, clothes, music, dance, bikes, travelling, and anything and everything you can think about. These groups are also a great way to reach your target audience with interactive content. Facebook groups offer a great platform for niche marketing.

And, we bring to you 6 ways to use this potential platform to promote your business.

1. Not just market but also sell products: Your digital space to sell products just got bigger because you can now sell products on Facebook groups. The catch is to create a For Sale group, which will show you the option to ‘sell something’ in your Facebook update section. If you are unable to see this feature in your Facebook group, you can nominate your group to have this feature and in the meanwhile learn the best practices to sell goods online in the groups.

2. An add-on if you provide video training courses: If you are promoting your business of providing video training courses, you can actually offer your buyers access to your private Facebook group, where they can get supplementary material, share their queries and get answers, even interact with more people taking the course, and get subject-matter expertise. This will help you strike a healthy rapport with your customers, who might go ahead and spread a good word or two about you, getting you more buyers. It is also an opportunity to guide your customers about the other courses offered and how it can benefit them.

3. Chatting and business can be kept separate: Brands that have huge engagement, run various discussion posts, and indulge in regular Twitter and Facebook chats, might want to keep their business and chat separate. Facebook groups play an important role here. While the page promotes the brand, being part of the group lets people hold discussions and keeps them connected to the brand. One point of worry however might be - how to drive users to your Facebook group? The solution is simple - let people know about your Facebook page and group, when you chat with them on any other social media platform or engage with them on your Facebook Page.

4. Flaunt your expertise: Facebook groups are a cool way to establish your expertise. It is a platform where you can share knowledge with your audience, get and give recommendations, and establish your expertise in the field. The benefit of having a group that shares knowledge is that you will establish yourself as a resourceful brand without self-promotion, and this will prove rewarding for your brand in more ways than one. You can also generate a lot of consumer insights while doing this, which you can then use to strengthen your marketing strategy.

5. Feedback collection made easy: A test run of your new idea is always a good bet to figure out whether your new campaign will be a hit or a miss. Creating or using a Facebook group comes handy in such a situation. You can use your group members as a think-tank to help you improvise your campaign. You can create a secret group and discuss the new ideas you have with some of your best consumers and get their feedback. This will also strengthen your relationship with your existing consumer base and will make them your brand advocates. Doing this will also fetch you honest feedback from your valuable consumers in the light of which you can choose to improvise your product and campaign.

6. Customer Service is customary: Customer is the king and every business needs to cater to and pamper the king. A Facebook group is a great option to do so. A secret group is even better because it can’t be located through a search, or be accessed via a URL. You will actually have to invite members. ‘Inviting’ will make your customers feel special and will also give you a better control over the members and conversations driven. Plus, managing unhappy customers will become easier, since their access to the group will be restricted. A ‘closed group’ is for brands that want to have customer feedback. What you need to keep in mind is that you should provide a description mentioning what this group is about, so that you can manage, approve and reject new members.

While, these tips point you in the direction of a great business experience on Facebook, you can use Facebook groups in various other ways to promote your business. All you need to do is get started. Understand the nuances of the platform, do a complete recce of your target audience and keep planning and implementing new ways to engage your consumers and enhancing their online experience with your brand. All the best!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)