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Find Your Niche Small Business and Get Started

Updated on March 20, 2018
Treasuresofheaven profile image

Sima is an avid online writer. She writes about various subjects that she is passionate about. Thanks for reading her articles.


With all the ‘get rich quick’ schemes and scams, people often get distracted from who they really are and what they really enjoy doing. There are so many businesses that claim a small investment and a huge return in a short amount of time, no wonder many people get confused about where to start. I want to offer you help to get you away from being suckered into these scams anymore. Also, make sure you watch the video at the end, the author offers great advice. Niche defined: A special area of demand for a product or service. Explore these factors to determine the business you start: 1) Skill set, 2) Experience, 3) Market, 4) Passion, and 5) Time.

Skill Set. What unique skill set do you possess? You should have a high level of skills in the area you choose to get started, preferable, an advanced level of skills. For example, say you are going to start a hand car washing business. Most anyone can wash a car, right? All you need is a hose, a bucket and water. Well, that is not sufficient.

To be an expert car washer you need to know more about washing a car than the average person. You will need to know what products are best to wash a car: the cleaning agent to use; what kind of cloths to use to wash and dry a vehicle; what agents not to use to wash a car; you need to know what temperature is best to wash a car, etc..


Experience. What experiences have you had that can be of great value to a large amount of people? Think of something you have done over and over again that you enjoy and in return you were complimented on. For example, say you are good at bowling. Have you participated in a bowling league and won a trophy, patch or championship? Are you willing to train people to be better bowlers? And have you been bowling for several years, with consistent success? These are questions you should ask yourself before starting your business.


Market. No matter how much you love doing something, and you have been successful at it, there has to be a market for your product in order to make money. You may be good at upholstering chairs, but if there are not enough people looking to invest in upholstering, you will not make much money. You can do a Google search and find out the various concerns people have about a product or service. Have a talk with someone experienced to learn more about your target audience.

Passion. This is a favorite of mine because it is often misunderstood. What it means to have passion for something is this; you want to do it even when you don’t feel like it. Passion is not a feeling – passion is the drive; what pushes you to produce something even in difficult times. People who run a marathon have a passion to complete the race. Average people have ‘unleashed passion.’ You have to decide what you will pursue at a high level, and passion will be automatic.


Time. Last, but not least, time. Time is a critical part of starting a small business. If you are currently working a job, you will need to set aside some time to start your business on a consistent basis. You may even need to remove some obligations from your agenda. The more time you can devote to your business the better off you will be. Use your time wisely doing the things that will bring you the greatest reward.

Set your alarm clock, if necessary, to help keep you on track.


Stumped with ideas on choosing a small business, check out, “Easy Small Business Ideas You Can Start Right Away.” Think of starting a business as if you are converting a hobby into a business, or finding your ideal job.

Starting a business is an exciting adventure. Make sure you check out the resources on this page to help you start your business and get off to a great start.

Valuable Video - Great Information!

What is holding you back from starting your business?

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  • Treasuresofheaven profile image

    Sima Ballinger 5 years ago from Michigan

    ellebyam, keep your dream alive. Sounds like you know exactly what you want and the customer too. You are just about there. I will have to do a Hub on "finding the start-up cash". I thank you for participating in this discussion of 'niche business'.

    teaches12345, always glad to see you. I appreciation your input on this Hub. I think we underestimate 'research' in starting a buisness - but boy is it ever powerful. Have a good day!

    Edwin Brown, it is nice to see a veteran in the 'small business' world come here and comment. Your comment gives us a leg up once our businesses are off and running. Thanks for finding us today!

  • profile image

    Edwin Brown 5 years ago from Oregon, USA

    Nice overview for anyone thinking of starting his own niche business.

    I have run a small niche business for over 40 years, and one of the things I find most pleasing to customers is - ALWAYS keep your word - show up at the agreed time (call ahead if you are going to be delayed), char ge a fair price, be respectful when the customer asks a dumb question.

    You get the idea. I go out to clients homes and I am always aware that I am on THEIR turf. My demeanor is so important. The golden rule goes a long way in creating a successful business.

  • teaches12345 profile image

    Dianna Mendez 5 years ago

    This is a good hub on getting the ball rolling... very well helpful in making the choice to begin a business. Your thoughts on researching online and having passion are very important in making this decision.

  • ellebyam profile image

    ellebyam 5 years ago from North and South Poles

    I have the passion, the time, the skills and the market but unfortunately do not have the sinkable amount or start up cash to put in a decent bed and breakfast beach hideaway. Thank you for sharing this useful reminder to keep the passion burning. Voting all the way up.

  • Treasuresofheaven profile image

    Sima Ballinger 5 years ago from Michigan

    Hi remaniki, so glad you commented about 'fear or insecurity' that may hold people back from starting a business. Appreciate your input. Good Day!

  • remaniki profile image

    Rema T V 5 years ago from Chennai, India

    Very good tips here for the beginner. Very often I find that it is some kind of fear or insecurity that holds back people from starting a business of their own. There is nothing like being your own boss once you follow useful tips such as those mentioned in your hub. Cheers, Rema