ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Finding Out The Cost Value Of Your Stock With Magento Reports

Updated on February 23, 2012


I am not a regular writer on HubPages, so I tend to only write about topics which I believe will actually help people. Today, I have been looking at selling a business of mine and needed to find out an accurate stock valuation. This is where the inspiration for this Hub came from as I couldn't find out how to do this!

This particular store is powered by Magento which gives you the option of entering in the cost price of your products when you add a new item to your inventory. If you haven't entered in the cost price, then you should probably stop reading here!

I will try my best to guide you through step by step on how to do everything. This guide is however meant for people who already know how to use FTP and the Magento Admin Panel. Before we start, I will let you know that you don't need to purchase any add-ons in order to do this and it won't cost you a penny! (assuming you have the following bits of software!)

You will need the following:

  • All items must have an accurate stock level and cost price entered in (the results are only as good as the information entered)
  • Access to your websites admin
  • FTP Access to your website
  • Microsoft Excel or similar


The Method

I will at some point write a guide on how to use FTP and write a little bit more information on how to use Excel, sorry if this guide sounds confusing! When you know how to do this, it's fairly straight forward!

  1. Go to your Magento stores admin panel
  2. Click on 'Reports > Import / Export > Profiles
  3. Click on 'Export All Products'
  4. Click on 'Run Profile'
  5. Once you have done this, the profile will run on your Magento store and Magento will create a file in your FTP which you can download.
  6. Login to your websites FTP Panel
  7. Navigate to your Root Directory and go into the following directories 'var/export'.
  8. Within this folder, you should see a file named something along the lines of 'Export_all_products.csv'
  9. Download this file and open it in Excel
  10. Based on my version of Magento, the Cost Price field is located in column 'AB'. The Stock Level (known as 'qty' in the Excel export) is in column 'AP'. You will need to check these are the same in your version.
  11. To calculate the cost price, we simply need to multiple the cost price by the number in stock. To do this, we need to do the following:

    Go to the end of the table and in an empty cell of on of your products, type:


    This will multiple the cost price by the number in stock. Press enter and you should have the correct sum.

    You can then grab the bottom corner of the cell and drag it down to all the other rows in the excel spreadsheet. To finish this off, you can then add an additional row at the bottom of the document in the new column you've created (which will effectively be your cost of stock for each item and add them all together using the following formula:

    (Ensure that you replace the * in the formula above with the number of the last row of your document. You also need to make sure the 'BP' is the correct column).
  12. It usually is easiest if you remove all the other columns out the document. I would recommend leaving column H in (Title), the cost price and the stock level. This then leaves you with a tidy spreadsheet where you can accurately work everything out.

Hopefully the above steps all make sense. Once you know how to do this, it is very easy. I am currently looking into the options of modifying the XML code in the profile to automate this process so it is calculated when the export file is run. If I am successful, I will update this Hub.

Any comments would be appreciated!

How To Use FTP (FileZilla)

A Little More Information...

Magento is a powerful piece of software that has hundreds of features that many people don't even use. There are a significant number of modifications available for the Magento system at very competitive prices.

We have used a large amount of Magento modifications and below are a list of links to some of the best Magento 'modders' that are around! We have used multiple modifications on our store in order to get it to where we want to be.


Has this article helped you?

See results


    0 of 8192 characters used
    Post Comment

    • profile image

      Earl Keller 

      2 years ago

      Hi! I'm a developer and I've got huge experience in coding. I can recommend some of other companies which create great extensions for Magento platform and I usually use them: or


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)