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Five Ecommerce Web Design Drifts For 2017

Updated on March 25, 2017

For upcoming and existing web designers, 2017 is going to be a year to start thinking beyond the margins. Considering the new devices getting into market, it leaves no option but to think of website designs that would emulate nothing less than sleek and efficiency on each and every platform. Additionally, the designs must adapt to all resolutions on mobile phones, iPads, laptops and even larger screens.

Google being a very influential web organization, they could most probably present a ‘material design’ to ripen and develop its influence. This along with other designs by dominant sites such as apple or amazon would then be implemented and incorporated by web designers. Better still, there could be a better way of doing things in terms of web development and design. As obviously, web designers would incline to use of newer trends and imminent ones joining the suit.

Thus, when we talk about website design trends for say 2017 and beyond, it’s important to look into what we’ve had until currently then envisage what would grow into the coming years and what wouldn’t in terms of importance. Conversely, what designers think of various websites designs cannot be ignored.

This article therefore puts together some of the ecommerce website trends you could expect come 2017 and even the years thereafter. Read below:

  1. 1. Mobile Design for Websites

Talking about ecommerce websites designs, there has been evolution. Years back, it was about stuffs like adaptive and responsive designs. Then, it proceeded to the idea of transforming desktop web designs to a design that could be used on various mobile devices like phones and laptops.

If we project this to 2017, its obvious mobile and light devices are taking over desktops and bigger computers that will probably remain in offices and homes. Therefore, web design would most likely take a new trend considering that most online stores as well as customers will be shopping with their mobile devices. The implication is designs for ecommerce websites must be adaptive and responsive for all existing devices and screens. Most importantly, designers must think of mobile designs.

For instance, hamburger/hidden menus will popularize, though the trend has been used for quite some time. Websites will most probably use full width of various screens unlike mobile designs that use smaller gutters. Buttons, icons and images that are more visible and large in size would also be incorporated into website design trends.

  1. 2. Growth of Material Designs

Material Design has been Google’s way of influencing and controlling the interfaces of android applications since its launch in 2014. As another way of branding, Material Design was rather instinctive way of laying out mobile applications or ecommerce websites.

Currently, most online stores have put into play card-like layouts as well as animations and transitions that are really responsive, and 2017 is going to be a year to grow and continue all these. Most sites will borrow from or adopt Material Design from 2017 onwards.

  1. 3. Sluggish Loading and Scrolling

Web designers should now start focusing on creating websites that easily scroll to greater lengths; and fast loading like every user would love it.

One perfect example is products category page on an ecommerce website, in 2017, it should load with about 10 or more products and as the user swipe vertically or scroll downwards, that page would add more of the products. It should allow the user to view close to 100 products before loading the next page.

  1. 4. Hamburgers Menus Positioned Left

Hamburger menus are slowly moving to the left of website pages. Designers who used Bootstrap framework and carefully trailed the Bootstrap 3 Navbar example, that design placed the hamburger menu on the right navigation side. This trend was followed by so many websites, but since Google as well as other prominent sites begun enlisting the hamburger menus to the left, the trend is set to grow in 2017.

  1. 5. GIF and Cinematographs

An animated GIF image could be coming back to ecommerce websites come 2017, but this time in a more fashioned and subtle form dubbed cinematograph.

Actually, this is a still picture; or rather a photograph to which a little recapping animation is added. It’s more of a mini-video looking more appealing and better than the usual animation.

Most probably, Cinematographs may be used as background images, banners, category headers or maybe product images. In 2017, it will be clear whether cinematographs will add engagement to ecommerce websites or not.

Colors and Web Design Versions

There are many trends to add to this list; however I could only mention two more. In 2017, there could also be a detonation of colors in website design. Also sites are beginning to adapt to the size of screens and types of devices and you could expect cutting-edge versions of web design, changing layers and visual acuity.


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