Five Ways to Build Your Online Presence
I probably don't have to explain why having a strong online presence is important. People are more inclined to check out your intellectual product if they know you and know it is worth their time. People can be just as stingy with time as they are with money. Time is something we can't get back, and who wants to waste it on something that doesn't do something for them? If you get your name out there and people can find you, you will build a following more readily.
1. YouTube. Make videos! If you have instructional material, make a video about it and a written blog. Why both? It caters to two different learning styles. Also, YouTube videos are frequently towards the top of search engine results, potentially giving your video more visibility. Make sure to include the link to your written blog in the video, and put embed your video on your written log. You'll have more views on both versions. Don't know what to say in your video? If you have a written blog use it as a script or guide.
2. Write about multiple subjects you enjoy writing about. None of us are one dimensional people. We are richly interesting in some way and have a variety of interests. Have a blog about one subject on one platform, another subject on another platform, and so on and so forth. Diversify what you write and where you write it. There are many sites that do revenue sharing these days. If you start at Blogger.com blog and build up enough content to get an account, you can use that account code on many revenue sharing websites.
3. Make sure you have a great author profile on any sites you write blogs for. People like to feel a sense of familiarity when they read a lot of someone's material. They like to relate to the author and it also reinforces to the reader that the author has credibility in the topic they write about. Brag on yourself a little. Show your readers how you are an expert on the subject.
4. Submit for freelance jobs. If you're a good writer with a strong grasp on your subject you may get some jobs. It will likely be very slow at first but the more your name is known the better chance you have of securing more frequent writing jobs. There's more in it than the money. People tend to put more stock in writers who have established themselves, and being featured in a professional publication is a great way to do that.
5. Advertise your work on social media. Ask your friends to share on their pages. Look up pages featuring your subject and post there as well. Comment on other writer's posts and sometimes they will reciprocate.