ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Niche Internet Marketing - Four Reasons Why It Is Important And Two Great Ways To Research Your Niche

Updated on November 3, 2011

What is Niche Internet Marketing?

A niche market is a focused and well-defined area within a larger more competitive market. It can be a small part of a specific product's market, i.e. golf clubs with the golfing sector.

It usually involves specific products, demographics, and/or customers. Over and above all these, a niche market is one that addresses a specific need and easily dominated.

For example, a car dealership in New York can sell different car models, but it only targets Toyota's within New York city and that too within a certain radius. So, its marketing strategies and website must focus on prospects that reside within this radius looking for that brand of vehicle.

Another example could be a wedding gown shop - though such shops can sell their wares in all American states, their target audience is to-be-married women in Florida.

Niche Internet marketing refers to the practice of identifying the customers who are creating the demand, and then using a variety of online marketing tactics to reach out to them.

You can find out more about Niche Internet Marketing on my Building Businesses Online website or you can visit me, Mark McKnight on my SEO blog.

Which Niche Market Do Your Think Would Be Most Profitable?

Can you guess which niche has the most demand and the least competition?

See results

Fours Reasons Why Niche Marketing Is Important?

1. It allows you to spend your marketing and advertising dollars on markets that will generate a very high ROI (Return on Investment). You can easily figure out blogs, niche social media sites, LinkedIn Groups, Facebook groups, Google PPC demographics, etc., and advertise on these. Not a single advertising dollar is wasted, and your budgets become sharper and focused over time after results start pouring in.

2. It helps you optimize your website for the exact target audience. Customers can then easily find you, and that can lead to increase in sales.

3. You can post very specific content on your website. Specific content always helps solve problems of a niche market. Such content can help you establish market leadership.

4. As you know the market well, you can get creative and keep developing new products and services for that market. This too can make you a market leader.

This is why niche Internet marketing is so important. It helps target the right prospects, increase sales, and expand your business.

Two Ways To Discover Your Niche Market?

Before you start your niche Internet marketing campaign, you must first jump into analytics. Here's what you must do:

How to discover your niche market?

1. Get a list of your clients and find out what they have in common. This can help you improve existing products and introduce new product lines. Though you can rely on existing analytics, you should also conduct a fresh survey that will clue you on to existing trends. Use for your surveys - it's free.

2. Research your competition well. Enroll as a member with competitor-analysis services like Such sites help you figure out the most important keywords used to target the niche markets and also clue you on to your competitor's advertising strategies. Having such information is worth its weight in gold.

This information is adequate to get you going. Develop some helpful "extras" that you can give away with your products and develop a product and marketing strategies that make you stand apart from and ahead of your competitors.

Now, it's time to unleash your niche Internet marketing campaign, which includes all the usual Internet marketing tactics, except that these are aimed at a specific audience. For more information about internet marketing for online business, please visit my website Building Businesses Online.

How To Find Keywords For Your Niche Market

Please Leave Your Comments About Niche Internet Marketing

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)