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Free Link Building for SEO – Easy Link Building Strategy to Increase Your Page Rank

Updated on June 9, 2011

If you have just created a new website, chances are it is ranked by Google with a PR of 0. Unless you’ve found a niche that has little to non-existent competition (a hard task, these days!) then you’re going to be lacking good quality organic traffic. In fact, you might not be able to get any visitors, whatsoever to your site through search engines with such a low PR.

I once got a quote for link building for a few sites from and received quotes anywhere from $80-$250 per site. I don’t have that kind of money to spend on results that aren’t even guaranteed! You can do it for free. It takes a little time and effort, but the results will pay off.

This article will cover some Free Link Building for SEO tips that I use in order to increase the Google Page Rank (PR) of my sites.

"...if you want something done right, do it yourself..."

Don’t Pay for Link Building or Link Building Advice!

You should never pay for link building services or link building SEO advice because if you want something done right, you need to do it yourself. Imagine outsourcing a project to build 30 backlinks, paying $100 and having your site de-indexed from Google. It can easily happen to you, so the best option for beginners is to build backlinks yourself. One by one!

There are also lots of link building programs out there, but if you truly do your research and don’t take a lazy approach, you can find everything you need. I have been doing lots of SEO research, keyword research and PR research over the last few months and truly feel that I’ve learned more information than someone who shells out $200 for a ‘course’. By gathering my own information, I’m bound to remember it better and therefore have better results in my link building strategy!

Free Link Building for Your Website!

The fastest and easiest way that I have found to boost PR for a new site is to write articles. Wait, I thought you said this would be easy! Anyone can write articles, it is not that hard! By the time you’ve written an intro paragraph, 5-10 sentences in between and a closing paragraph that features your links, you’re done!

Posting your website’s link on ‘link farms’ or site directories really doesn’t work that good anymore. In fact, I never do it. The folks at Google are constantly upgrading their algorithms and I’m quite confident that backlinks from certain site directories can actually produce adverse results.

The other option for link building would be to link from already existing websites that you own that have a higher PR.

If you’re just starting out, writing articles with your site’s hyperlink will be much more beneficial to increasing your site’s page rank!

Do You Currently Utilize Article Writing to Increase Your Site's PR?

See results

Why Article Writing for SEO Backlinks?

If you choose article directories that have high page ranks, these sites typically index new articles very quickly, usually within 6-12 hours. High PR on articles from certain article websites usually ranges from 3 PR – 4 PR – without any promotion! Simply write an article and link your site with an anchored backlink with your main keywords. (If you don’t know what this means, do some google searches to teach yourself – again, self-taught SEO techniques are much more beneficial then paying lots of money to have someone tell you tips that you can easily discover for free.

Article Writing Websites to Increase Your PR

My favorite choice is Most of my articles here on HubPages are ranked PR 2-4. They have the ability to give my other websites a good, quick boost when needed. The other cool thing about HubPages is that you can share impressions with the site and earn money via Adsense. This allows you to earn money as well as build backlinks for your other money making or affiliate sites – a pretty sweet deal!

You can sign up for HubPages here (will open up in a new window).

The other article site that I use is E-Zine Articles.

There are plenty other article sites out there, but I have found that these two work best in terms of increasing your PR through backlinks.

Tips for Link Building

  • A good strategy is to write one article and then re-write it with different words so it doesn’t appear as a duplicate and post it on another article website. This is a very quick and proven link building strategy that works wonders! I write two different for articles for each site that I want to promote and post a unique one on each article site with a link to my webpage in the footer. (Just make sure the articles are relevant to your niche topic!)
  • Never create more then one or two backlinks everyday, especially for a new site! I personally wouldn’t create more than 5 backlinks for a new site in one month as this might cause you to be sandboxed by Google.
  • It’s a waste of your time to create more than one or two backlinks from each article website. The more you have will help, but it'd be much more beneficial to publish articles on other article sites. The more diverse the domains are of your backlinks, the better results you'll receive.
  • Stay away from link farms – Google doesn’t put much value into them anymore, for obvious reasons.
  • Link your new websites with all of your other websites to help increase PR.
  • By writing two articles with your website’s link strategically anchored with relevant keywords in the footer, you’ll be able to help increase the PR of your site in no time with this free link building strategy for SEO!


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    • profile image

      wbapartner 6 years ago

      Article marketing is definitely a very good method for obtaining backlinks. But its effectiveness has definitely decreased over the years as more and more spammers have started abusing the method. But, it still works. Along with Ezine and hubpages, squidoo is also good place to post quality articles and obtain valuable backlinks in the process.

    • taheruddin profile image

      taheruddin 6 years ago from Khulna Bangladesh

      I have learned some point that are very important. Mainly, not to link more than 2 a day. Girly-Girl, Thanks a lot for sharing your philosophy...

    • Matt Jackson profile image

      Matt Jackson 6 years ago from UK

      Good info, especially when it was written.

      Article marketing has long been a beneficial means of building links but, especially since the Panda update, sites like ezinarticles are becoming less and less beneficial for link building.

      The so called content farms are taking a bit of a hammering and so too are the sites that are getting links from them, unfortunately.

      That said, they still provide benefit, but they do require a lot more work than previously.

      I'm not going to get myself involved in the outsourcing debate - if you have the time and the dedication, and you can get good results, then doing it yourself is a good choice.

    • rsquez profile image

      rsquez 6 years ago from Long Beach, CA

      Great Hub and such good information. I don't however, agree with your statement on outsourcing link building. Outsourcing link building is a grab time management tool for people who are in a competitive niche, or have several websites that they are trying to rank for. Not all link building services are poorly managed, as someone who owns a business of link building, I get frustrated being put in the same league as those firms who build back links on irrelevant sites.

      Nevertheless, it's a great Hub and a great read. If you have a chance, I ask that you give me your opinion on my hub about what a quality back link is. It would be greatly appreciated!

    • profile image

      Dashrath 7 years ago

      Cool! your tips is really unique.

    • pennyauctionviewe profile image

      pennyauctionviewe 7 years ago from Canada

      Good Hub. I do find a few high PR sites better than going nuts on 100's of sites.

      Also, good works get rewarded by getting natural links from your readers.

      Thanks for your hub!

    • profile image

      Riyu 7 years ago

      Hope this will help me. Some say u should build many links a day. But u say it should not be more than 1 a day. Really confusing. But i thing this strategy is good, google may consider as spam if we build many links in a few days

    • shabarigirish profile image

      shabarigirish 7 years ago

      Very Well said Girly Girl. I am practicing this, I write two articles on same topic, publishing one in HP and other one on my blog and backlinking each other.

    • profile image

      bazuikj 7 years ago

      Is is really necessary to rewrite your articles. What are we trying to achieve.. I thought we were looking for backlinks.

    • shane_75 profile image

      shane_75 8 years ago from Murrieta, Ca

      Thank you for explaining the dos and don'ts for backlinking to get PR. I tweet and share with social networking sites when I write a hub, post or lens on the same "article". I hope this is okay. Anyways, great hub!


    • samsons1 profile image

      Sam 8 years ago from Tennessee

      rated up, useful & bookmarked. Thanks for the excellent info, will follow you for more of the same...

    • marialorena profile image

      marialorena 8 years ago

      very useful info on your hub! links really are the backbone of search engine optimization, right? Reminds me of the Internet five years ago. Links were considered as just a simple part of the site. But now.. A lot really has changed..

    • Canklefish profile image

      Bizz 8 years ago from East Coast

      Very informative Hub. I would never dream of outsourcing my backlinking, unless I was absolutely positive the results would be favorable. Plus, I rather enjoy the process of doing it myself...

    • kea profile image

      kea 8 years ago

      Thanks for the info - I plan to check out ezinearticles now...cheers!

    • profile image

      scheng1 8 years ago

      I prefer using blog commenting method for backlinks. It's easier to respond to a blog post than write 250 words.

    • Cheeky Girl profile image

      Cassandra Mantis 8 years ago from UK and Nerujenia

      Thanks for a very informative hub once again!

      In the second listed hub page you mention, under the heading "Other interesting articles I've published..." near the end of the hub, the hub titled "money making websites $50 a month..." has been cancelled or removed. Just wondering are you planning on re-publishing it? I would love to read it. Cheers.

    • fits4life profile image

      Cherri Brown-Jett 8 years ago from Richmond

      Great. Thanks for explaing PR. And also thanks for the backlinks info. Nice hub.

    • MistHaven profile image

      MistHaven 8 years ago from New Jersey

      Thank you for clearing up what backlinks were, and how to build them.

    • rb11 profile image

      rb11 8 years ago from Las Vegas

      Good hub - after 6 months I just found out the point you made about links from the same ISP. Writing 100 articles for ezinearticles for the same sites link is really equal to 1 backlink. Spreading to other article directories is the trick, good ones.


    • tomerr profile image

      tomerr 8 years ago from Far Far Away...

      Nice tips!

    • LondonGirl profile image

      LondonGirl 8 years ago from London

      Very interesting hub - thanks for sharing your experiences.

    • profile image

      Bebani 8 years ago

      -100 backlinks is easy to do. Join forums and answer questions about your niche (you can have youre url in the signature).

      -Post video's

      -Post podcasts

      -Quality reports/ebooks/tools/templates

    • profile image

      Erick Smart 8 years ago

      I sometimes offer to do guest posts on other blogs. Many will allow you to place a link at the end of your post back to your site. This spreads my backlinks around even more.

    • girly_girl09 profile image

      girly_girl09 8 years ago from United States

      Thanks for reading! :)

    • livewithrichard profile image

      Richard Bivins 8 years ago from Charleston, SC

      You've come a long way Really, it's a good article and good advice. You're right, posting tons of articles with backlinks coming from one domain is not going to give you much PR juice. Posting a few articles to a handful of different domains will give you the juice. Same with posting comments on blogs, if you only choose blogs from, say then they're not going to amount to much. Finding blogs that are self hosted and relevant will help a bit more.

      I'm with you on the self teaching thing too. Researching SEO, almost since I started on HP, has led me to develop a few websites of my own, one of them is specifically geared for my fellow hubbers in getting PR for their hubs and other articles. It's still a month or 2 from launch and I'll definately be writing a few hubs about it soon.

      By the way, I'm really glad you are doing well here. All this writing and researching you are doing is really going to pay off when you get to law school.

    • girly_girl09 profile image

      girly_girl09 9 years ago from United States

      I'm not familiar with SiteDelux but if it is a highly competitive subject, there may not be much that you can do. Just stick to relevant keywords.

      What you can try is to use the tool. Enter in the main keyword of your topic. Look for other keywords that are related, but might have less competition. If you find a keyword phrase that doesn't have a lot of competition then you might want to use that instead of your original keyword.

    • advisor4qb profile image

      advisor4qb 9 years ago from On New Footing

      Nice hub. How do I get a new website I designed for someone using SiteDelux to generate more traffic? I am limited to 200 characters for Description and Keyword Meta Tags. There are SO many other websites for the same subject.

    • girly_girl09 profile image

      girly_girl09 9 years ago from United States

      Great! A good rule of thumb is to always choose relevant keywords in your URL and in your title. Google appreciates it! :D

    • Don Simkovich profile image

      Don Simkovich 9 years ago from Pasadena, CA

      Hey, your Hub made me think of the name of my blog. My url is different than the title. Then I thought of a specific phrase to name the title and url the same. I entered the phrase into Google and my blog came up number 2 out of 45,000,000 results. I'm going to change the title and url right now so they're consistent!

    • Don Simkovich profile image

      Don Simkovich 9 years ago from Pasadena, CA

      How about the niche of "business." Just kidding! A thought for readers: Hub pages is a good place to test niche ideas via articles. I did an article writing SEO project for a client who owns apartments and I succeeded on about 10 articles and several relevant blog posts. Again, thanks for confirming that only doing about 5 - 10 articles may be all that's needed. That's also a good way to position an article writing service.

    • girly_girl09 profile image

      girly_girl09 9 years ago from United States

      It all depends on your niche and the competition. Sometimes I rank #1, but I almost always get on the first page with the niches that I pick. I aim for low competition ones. I know I can't get on the front page for say, Mortgage Loans, that's un-realistic!

    • Singular Investor profile image

      Singular Investor 9 years ago from Oxford

      Do you find that this strategy is enough to get you to the topsot on Google - No 1 page 1 ? Or is it enough to get you just to the first page of Google ?

    • Hawkesdream profile image

      Hawkesdream 9 years ago from Cornwall

      I agree with Candie, and am currently building a site, the information here will come in handy, Cheers!

    • Candie V profile image

      Candie V 9 years ago from Whereever there's wolves!! And Bikers!! Cummon Flash, We need an adventure!

      I've bookmarked this, I'm going to have to reread it and really figure it out.. Thanks GG for trying to make it as simple as I need it to be!! Yeah!!

    • girly_girl09 profile image

      girly_girl09 9 years ago from United States

      Hi Don, thanks for stopping by! I only go for niches that don't need a lot of backlinks to succeed. I couldn't imagine building 100 backlinks. But some do! The more competitive your niche, the more backlinks you'll need. Therefore, I stay away from super competitive niches! Typically 5-15 quality articles and a few various backlinks gives me the results I am looking for.

      Blogs that are relevant are also a great way to build free SEO links as long as you leave a relevant comment that the author will want to approve.

    • Don Simkovich profile image

      Don Simkovich 9 years ago from Pasadena, CA

      Okay, you confirm my beliefs but it also leaves with me with some questions - and tests I want to do. Certainly Hubpages and eZineArticles are great places. I've used them with clients. But of your Hubs, how many have backlinks to your articles? Does a website need 100 or more backlinks to make it really effective? (I personally don't think it does need that many.) I would also suggest finding other good blogs to comment on where you can leave a URL . . . but, truly, truly participate in a conversation and perhaps use the same few blogs that are relevant to your industry.

      I'm feeling more confident about my own SEO skills than ever and I'm glad you validated some of my own thinking.

      Sheesh, I just about wrote a Hub on the subject myself!


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