Free Tips :: Making Money :: On Line :: Part 5
Get Ready to Scale Up
So glad to see that many of you are sticking with me and learning to make money. I told you that we would be following the bullet points to start with and we will add more later. When you share great content with me, then I can link your hub to mine to help everyone else.
This is where we get to : You must be willing to put in long hours for little or no pay.
By now you have probably figured out that you have to put time into Hub Pages. It's a great affiliate program, even though you will hear complaints about Adsense changes and Amazon changes. Think of Hub pages as a portfolio of your work that pays off in residual income. That doesn't mean that you should run off and try something else, it just means that this is where you build your credibility. Credible valuable original content will make you money, copy pasted info or article spinning will make you look like a fool. Your reputation is made here.
One article I read a long time ago said to work on Hub Pages until you have a hundred hubs, then go to Blogger and write a hundred blogs. You would follow this up with writing on various sites, all original content, and stay within your niche. One did nothing but write about Tattoos. Every site he went to, he built his audience of tattoo enthusiasts. In doing something like this you become an authority.
Have a clear niche:
When I started at HP I didn't have a clear niche. I didn't think I needed one. I wrote about whatever I wanted. So, here's the tough news. There are hundreds of ways to make money online. There are some that work quickly and some that work slowly. Anyone can write about "whatever they want" but in order to really capture your whale like Captain Ahab, is to think like Ahab.
He was single minded. That whale was all he wanted and he didn't care what he had to sacrifice to get it. He got to know the whale, its habits, its feeding grounds. Ahab went after the whale. You must go after the traffic.
As I said before, all clicks are good. Getting people to come to your hub from outside of hub pages is just a better click. It doesn't matter where the traffic comes from, it has to be fresh traffic, from outside. Once they're here, the longer they stay, the better for you. A click that leads to purchase is the best click of all.
There are a number of ways to get them to come to you, but the best way is to become and authority on something. When you go and do research there are many sites you read to get your information. When you become an authority other people are referencing your work, instead of you referencing theirs. That's a free link back to you that you earned by being the best source of information. The best way to gain that authority, aside from great content, is to gain a following.
Now that you have decided on your niche market, and plan to build that following, you've got work to do. To start with, you want to find out what questions your target audience is asking. You can open any search engine and type in your niche, such as Golf, and then before the niche turn it around in the form of a question. You can type in how, why, what, and just watch the suggestions that come up. Click on the suggestion that you know the most about to start with.
So, yes, this is a lot of work for little or no pay. Because of that only 1% to 3% of you will actually do the work. That's great if you are in the 1%-3% of my readers, it means less competition for you. If everyone who read just went and did the work there would be so many successful workers online that the "internet gurus" wouldn't be able to sell their "get rich quick" schemes anymore.
You may have noticed that I don't site any references. My daughter gets very upset by this. The thing is that I have learned by doing, failing, and trying something new. How can I give any references for this? Should I try to find someone who has failed the same way? She seems to think that without a reference I have no credibility. She's the same one who told me that writing online was a waste of my time. Seeing as she was obviously wrong about that I go on to make the assumption that she's wrong about this. Now, because I made the decision to continue, I got a reward. The reason I didn't "get on with the series" is because I got three articles published on another site. These were articles that were requested of me. My authority on a subject was validated.
Now, that being said, what have you learned from life? I'm sure that you have knowledge within you that no one else has. You have trial and error knowledge too. Whether it's a better way to cook Prime Rib, a better barbecue sauce, or a sure fire way to make sure the kids sit down to dinner when told; whether it's a laundry solution passed down from your grandmother, a way to clean the bathroom more quickly and efficiently, how to get more out of your cleaning supplies, you have knowledge that no one has except you. You don't have to look it up, you know because everyone tells you that they want your secret. Imagine tapping into that knowledge and finding a way to scale it up.
You start here, dropping bits of knowledge. Remember that Gypsy Rose Lee (the stripper, not the hubber) advice from her mother "Always leave them wanting more and then Don't Give It To Them!" applies here. Leave them wanting more and they will come back to you to get it. Why do you think TV shows and movies often end with a lead into "more"? Television shows end the season on a cliff hangar. Books have sequels and so do movies. You can do that as well, with your knowledge.
Scale it up and you will have people coming to you, you won't have to promote yourself anymore because people will want to share your knowledge with others. This is how Wiki-pedia got to be the go to site for knowledge. Are they always accurate? No. Are they the BEST source? No. So why do people keep going back? Because they are usually in the number one spot in search engines, aside from paid ads. You can't even verify their facts because their reference links are often inaccurate or inactive! Still they have become the go to site for many searchers.
You can become a go to site, it takes time and work, for little or no pay. The people who have thousands of followers and thousands of daily visitors didn't do it over night any more than anyone made it to the Olympics after training for a few weeks. SEO does not mean instant success, nor does it mean you will go viral. Look at what goes viral! A baby biting his brother? A kid who is still woozy from going to the dentist? You can't compete if you are hoping to go viral. You have to be making a long term commitment to excellence. You make that commitment to yourself today and in the future you will reap the rewards of that promise.
Specific E-mail Addresses
When you signed up for Hub Pages, or for any site, you probably just used your regular e-mail address. Now that you are seriously trying to make money, you should add a couple.
You should have one e-mail that is for your affiliate sign-ups and Paypal. This is not the same one you use for your writing sites. I had my e-mail hacked and luckily my important addresses, such as family, friends and co-workers, along with my banking info by the way, wasn't in that account. Luckily the one that got hacked was my junk mail account. I use it only when a page offers something for free, then snags you with an opt-in. This way I don't get all my junk mixed up with important e-mails.
Think of it this way. When you go to a business, they often have their name in their e-mail address. It makes it easier to find you. One for opt-ins gives you the opportunity to get those "free e-books" and study them without your main e-mail getting clogged with useless junk mail.
One e-mail for your online business will make it easier, when you're working, to have access to all of the sites you go to. This will also be where you receive fan mail and where anyone interested in your writing/business can contact you.
Using a separate e-mail for PayPal and other payment options keeps those accounts from being hacked. Be sure to e-mail your passwords and login information to a separate e-mail and keep them in a folder for safe keeping. That way if your computer goes down you won't lose anything. Once you've secured your login info, delete the original e-mails to keep your payment accounts from being hacked.
You're affiliate links from Clickbank, Commission Junction, Clicksure, and others should have a separate e-mail from the others. This is where they contact you about your sales and about specials that you may want to promote.
Okay, you know the drill, write an excellent hub, be sure to give me links if you want me to share them. Don't forget to go to your "Groups" page and add your new hub to the group it belongs with. Don't forget to reply to all of your comments. Visit their profiles, read a hub and comment on it. Like it here and on Facebook if you're a member, share it on Twitter, or Pinterest.
Finally, create a separate e-mail for your writing sites. When you sign up for Blogger or any of the numerous blog sites. You'll use that e-mail, so make sure you start to "carry" a name around. Like I could be Faybe Bay on Twitter, Facebook, Blogger, Google +, and Wordpress. Or I could have used my real name on all of those sites. If you plan on publishing a book then you should be using your real name or the pseudonym you plan to use on each of these sites as your user name. That way when you publish your e-book or hard copy, people who follow you will recognize the author's name.
Thanks for reading. I know this went on long but I wanted to give you more because I didn't publish here the last two days. I still wrote every day and published, just not here. The other site I told you about recognized me as an authority and the articles I wrote two years ago are rising and getting new attention.