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Freelance Writers: How to Make Thousands of Dollars in Passive Income Per Year from Knowledge You Already Possess

Updated on February 16, 2010

Advice for Freelance Writers On How to Make Passive Income Online

Freelance writers are perfectly positioned to capitalize off of things that inherently know. Why? Mainly because they’re ahead of the curve in that, they’re online all the time.

How the Internet Changed the Lives of Freelance Writers

If you’re a freelance writer these days, you can’t imagine doing business without the internet, right? I was a freelance writer before the internet became a “household appliance,” so to speak. So I remember what it’s like not to “surf the net.” Now I can’t being to imagine life without the internet. It’s the first thing I turn on in the morning and the last thing I turn off at night.

But, I digress.

If you’re a freelance writer these days, you know about things like social media marketing (eg, Twitter and Facebook and LinkedIn); blogging; search engine optimization . . . . and the list goes on and on.

But, guess what? A lot of clients don’t know about these things. Not only do they not know, they have no interest in learning because they’re too busy running their businesses.

However, many of them have invested in websites. But since they don’t get the whole “internet marketing thing,” they pay people like you to do what we may think of as simple tasks. I touch on this in the post, SEO Copywriters: How to Make an Extra $61,880 This Year, a piece I wrote for the highly regarded writing blog,

And when clients don’t know something – but they understand they need it (this is very important)– they are happy to pay someone who does, ie, YOU!

I know this from too many first-hand experiences. If you read the post linked to above, you’ll know exactly what I’m talking about. So, how do you capitalize on all of this knowledge – knowledge you may take for granted by the way – floating around your head? Well, I’m going to tell you.

Freelance Writers: How to Capitalize Off of All of the Specialized Knowledge You Possess

It’s quite simply actually; you package it and sell it. Let me tell you how I’ve done it so you can see exactly what I mean.

When I first started my SEO writing company, I offered one service – SEO article writing. As clients began to request other services (eg, blogging, press releases, article distribution, etc.) I added on those to my SEO copywriting services list.

In 2009, I added the social media marketing service of twittering to our list of services. Why?  Because Twitter has literally exploded in the past two years. As an SEO copywriter, I have to stay in the loop on things like Twitter. Once I started using it in the spring of 2009, I saw how easy it was and how it could add more to my firm’s bottom line. So, I offered the service to my SEO content clients.

I had one prospect call me while I was in Jamaica last fall. She worked in marketing for her firm, and was put in charge of getting them on the social media bandwagon. She was frantic about getting her firm “a twittering,” as she put it and thought it was some big old involved process.

This prospect felt bad about interrupting my “vacation,” so said she could wait. But once I told her that I could literally have her up and going in a few minutes, she couldn’t believe it.

She couldn’t believe it because she didn’t understand it. I carefully walked her through the steps though of how Twitter worked how we could use it to bring in more leads (and sales) for her firm. She was thrilled and couldn’t believe that she didn’t have to wait.

Freelance Writers: Why You Should Never Underestimate What You Know, Especially When It Comes to Online Marketing

Now, if you use Twitter, then you know how insanely easy it is. I still find it hard to believe that clients hire my firm to do their social media marketing. But, you know what, it’s not about how easy or complicated a service is. The bottom line is, if a client doesn’t understand it – and don’t want to take the time to do so – but know that they need it, they will pay someone to handle it for them.

And this is what I mean when I say, don’t take your knowledge for granted. The simplest skill you have can be worth a lot to someone who doesn’t possess it.

Freelance Writers: How to Come Up with a Profitable List of Services to Sell

Write down all the things you know how to do. Your list may look something like this:

How to write SEO content

How to start a blog on blogger

How to start a wordpress blog

How to change wordpress themes

How to do article marketing

Where to distribute free press releases

How to write a press release

How to make pdf files

How to add graphics to documents

Where to find a list of free graphics to use

How to build simple websites

How to interact on forums


I have used all of the things listed here in one way or another to make money online as a freelance writer – whether it’s selling the information to a prospect (eg, how to write SEO content), or offering the service to a client (eg, article marketing, writing press releases), or using the service myself to promote a product/service (setting up a wordpress blog).

And this, fellow freelance writers, is how you use the knowledge you already have to make thousands of (passive) dollars per year online.


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    • ThoughtsWriter profile image


      6 years ago from America

      Great hub and useful information as always.

    • felixkugz profile image


      6 years ago from Nairobi, Kenya

      Great hub! Really motivating.

    • profile image

      david stillwagon 

      7 years ago

      Great job lots of good information!

    • shaekelly profile image


      7 years ago from Alabama

      This is a great article, I have knowledge in all areas except the graphic designs that you have listed. i actually have created several hubs and blogs that have gone straight to the front page of google, and I have yet to collect big money on them. However, I believe, no good deed goes unwarranted. Please, tell me if you know of any grants to help me to start my own seo writing company. If you google unique handbag cakes, the entire page belongs to me, and my published articles on the subject matter.


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