General Format of a Business Plan
General Format of a Business Plan
Introduction
This portion discusses the background and rationale on why the project study is being undertaken.
Summary of the Project Study
A. Name of the firm
B. Location of head office/factory
C. Brief description of the project
1. Brief history of the business (if already existing and/or nature or kind of industry.)
2. Highlights of the findings in each phase of the project study.
Proponent, Management, and Personnel
A. Proponent: Refers to owners, project originators, promoters, and
founders. In many cases, these roles are represented by just one
person.
B. Management
Officers of the business and their qualifications Supporting professional firms during the operating period
C. Personnel
— During the pre-operating period
— During the post-operating period
Market Feasibility
A. Market Description—a brief description of the market to describe the buyers and users of the product and the areas of dispersion.
B. Demand
1. Consumption in the past 5 to 10 years
2. Major users of the product
3. Projected consumption for the next five years
C. Supply
1. Supply for the past 5 to 10 years broken down as the source whether imported or locally produced
2. Factors affecting trends in the past and future supply
D. Competitive Position
1. Selling Prices — This includes a price study indicating the past import and domestic prices, the high and low prices within a year and the effect of seasonality.
2. Competitiveness on the quality of the product
3. Methods of transportation and existing rate
4. Channels of distribution
5. General trade practices — This is a practice of competition that exists in marketing.
Production
Product/Service
A. Product specification includes the description of the kind and quality of services.
B. Plant location
1. A map showing plant location
2. Desirability of location
C. Building and facilities
1. Types of building and costs of construction
2. Floor area involved
