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How to Generate Sales Leads – the Complete Step-by-Step Guide

Updated on September 18, 2019

Understanding Your Customers

The first and most crucial step that you can take on this journey to generating more sales is to understand your customers. You want to know why they would be visiting your site and why a probable lead would even click on your link. They must be searching for something that is going to help them solve an ongoing problem.

The problem that they are looking to solve might end up using your product or an idea that can help them to solve the problem that this visitor is facing. This means that you should understand what could be the reasons behind the struggles that the customer has. You would need to consider how your services or your products can help these customers to solve their problems.

The website that is created needs to have a purpose and defining what this purpose is would be the first thing to take care of. You need to think about what you will propose to the customer as well as provide any future customers that would make your business the best platform for them to seek out.

Performing Keyword Research

The next step that you would need to take is performing the necessary and tedious task of keyword research since you can determine the user’s behavior by looking at the keywords that they are using in their searches. It can be a difficult task to keep up with the guidelines and other factors of SEO these days because of the algorithms and platforms in terms of search engines. This is when the keywords start to become critical in terms of understanding the customers.

You want to optimize your website using all of the proper keywords, which would help to push it to the front when users are searching from all over the globe. This is the first and most crucial step in generating leads for your business. The internet is the perfect way to get the attention of your users, so make sure that you are optimizing your website to allow them to find specific products or services.

Expert Tips for Keyword Research

You need to think about the tips that the experts would give you when it comes to keyword research, and there are plenty of tools that you can use to help you find the concept and list. These include KW Finder and Keyword Planner so you can find the right keywords that would be best used on your website. The tools are there to help make everything easier, so consider using them to help your business.

Create Relevant Topics

The most significant step that you need to think about is where the content will be required on the website and what type of content you want. You would need to decide if you want exclusive product descriptions or if you want daily blogs that are written and much more. These need to be written using the right keywords that were created using your tools and the research of the customers.

Using the Keywords

Once you have found the right method for your keywords and the website, you would be able to hone-in on the keywords. You should make sure that you are using the right keywords that would increase your ranking on the search engines pages and that your target audience would be using when performing their searches. This is now the best way to become one of the links that come up during the search.

Use the tools and keyword finders to narrow down the list of most commonly searched keywords so that you don’t have to use a lot of related words that would make the content cluttered.

Research Related Items

Also, the experts say that researching any related items is another step that is extremely useful if you are trying to map the keywords. If you are having problems creating some new keywords for your site, then this is the best way to go about it since you can find some keywords that would be related to the products or services that you are selling.

Long-Tail Keywords

You also want to think about using some of the long-tail keywords, which are longer keywords that are 3 words or above. You should ensure that you are using a good mix of the main keywords, along with the long tail ones in the strategy for your content. The longer keywords are better for the users when they are looking for something specific, so find the perfect long-tail keywords that will increase your SEO ranking.


You also need to be checking out your competition and what keywords they might be using when it comes to their customers. There are specific tools that can help you to find out what they are using and what keywords they have been focusing on. This can allow you to create the perfect balance between your keywords and those that are being used by your competitors to help you to reach your higher SEO goals later down the road.

Cutting Down List of Keywords

Generating a list of keywords isn’t as easy as it seems, but it can be made easier when you are using the tools to help you. There is a wide variety of them available, and they can help you when it comes shortlisting various generated keywords and ensure that your content is not cluttered all at the same time. Use only the keywords that would bring in the highest amount of traffic for your needs.

Creation of Proper Landing Pages

Another step that you need to think about, and that is also important is creating some of the best landing pages that you have seen. This landing page needs to be SEO compliant along with having specific features that would target the required audience, and that can bring some traffic to the site. Some guidelines and algorithms are always changing, and the best way to survive the changes is to create one of the top landing pages.

Create for Audience

You always want to make sure that the pages that you are creating are for the audience and not for your business. You should look at the prospects closer so that you can create the perfect offers that will entice them in and give you a higher conversion rate. Creating the content for the audience would let them know that you are thinking of them and their needs.

Matching Ad Copy and Headline

You need to ensure that the headline that is on your landing page is what is listed on the advertisement copy. If they don’t match, then the bounce rate is going to increase, and you are going to lose some valuable traffic. This is an extremely important item that you need to keep on top of when it comes to generating sales-based activities.

Perfect Keyword Set

Once again, the keywords are going to have a vital role to play in this and picking the perfect site is going to make sure that the landing pages are chosen by the search engines. The keywords would need to be strategically placed into the content that is placed on various pages, including:

  • Landing page

  • Image file names

  • Header tags

  • Meta descriptions

  • Title tags

  • Inside the content

Think about the main keywords that you are going to use and the long keywords that would make the most impact on the SEO of your website.

Content Size

These days the length of your content doesn’t always have an impact on SEO, and it isn’t based on how many words are in the landing page content. These days the content is being verified based on the provided information by the search engines, and if you don’t want a lot of the content to be shown, there are ways to do that. Think about using some collapsible divisions when creating the code since it can allow the users to hide any content they aren’t interested in.

Creating Backlinks

This is just one of the top ways that you can organically improve the ranking of your landing pages since they are more attractive to the search engines. Eventually, the ranking of the page would increase as users find the content that you are posting impressive and would vouch for it through back-linking. You should make sure that you know how to create effective links and that will increase your sales.

How Effective Links are Built

Any website needs to have a strategy for creating backlinks when it comes to generating more sales lead ideas and implementing them to increase the traffic and rates of conversion. Numerous tools can help you, but you would also make sure to know what link building is and how you can do it properly. You should also make sure that you are writing guest posts or posting in various forums.

Topic Research

The first step that one needs to take to create a proper link is researching the topics being covered. Use single words to locate the perfect topic, and then you can start looking for more keywords after that. You can find plenty of topics that are related to your chosen and used keywords, which need to under a 20 in terms of difficulty score.

Creation of Content

You then need to start searching for the best articles that are at the top of the results using the keywords that you have picked. Look at the topics that are covered and find out what is common among them all and then combine those to create some new content. You should create an article that would utilize your keywords in the best way possible.

Link Building

One of the easiest ways that you can create backlinks for your website is by talking to some of the expert bloggers in the industry. The content that is created can be posted along with a backlink that would redirect anyone who is reading it to a specific landing page. Make sure that you are thinking about this in terms of getting the required sales leads, and this can also be done by using comments on other blogs and even in forums.


Once you have started getting inquiries from your website, you need to start answering them no matter what they might be for. This is the best way that you can get backlinks, so go ahead and decide if the page is going to be worth it, which can be done using your intuition and some research. Be nice to everyone who approaches you and wants to help you since you never know who can help you and who is someone on the internet.

Final Note

There are many ways that you can learn regarding generating sales without using the cold calling method, but you need to know what they are. Everyone is busy, and these days nobody wants to deal with a phone call, which is why everything is done on the internet makes it easier and more convenient. Think about your target audience and create the perfect website along with content that would help them with any problem they might have, which can turn into sales and more referrals over time.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2019 Rajive Rana


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