- Business and Employment
5 Proven Strategies To Get Direct Advertisers For Your Blog
Direct Advertising is the most complicated but SURE method to make money just by blogging. You can simply run it besides AdSense or other networks. The payouts are monthly and guaranteed so nothing to worry about except concentratng on building quality content.
OK. We all know about the benefits of doing direct advertising. But the problem is in a different angle because most of the marketers are deprived of this system. But the question is, Are they deprived? Or, they themselves prepare to be deprived?
Yes, if you are not getting advertisers, then you are blamable for this, because-
- You do not have a NICHE blog
- You write about 50 Topics
- You have original content, but nothing revolutionary
- You are NOT looking for traffic, rather advertisers
- You are new in the blogosphere, and you just expose the truth
- You are not considering it as your own business
- You are not ..... etc.
As soon as you can get rid of those lame practices, consider that you'll never get your DREAM advertisers. In this hub, I'm going to show you the real ways to catch your customers.
Step 1: Is The System For You?
Firstly, you need to think. Is this Direct Advertising system meant to be for you? Then look and feel about the overall process. Learn about it's good sides and bad sides, such as-
- You have mental satisfaction, because you're entitled to get monthly fixed amount
- You can enlarge your blog's reputation
- You won't need to care more about the Terms and Conditions of your existing ad servers or networks
- You have more value to your readers
- You need to get thousands of monthly impressions to get advertisers
- Invest a huge time
- You will have hassle in your payment processing moments
Therefore, these are the good sides and bad sides. Think more again if you're able to give a try to this system yet or NOT.
Step - 2: Are You Able To Satisfy Your Advertisers?
There are various requirements to get a perfect and long-term advertisers. First consider the actions below. Will you be able to give the perfect return to your advertisers? Let's look at the requirement list below, then we can think more about it.
1. A Website With Decent Traffic
You need to ensure first how much traffic you already receive in your blog monthly? Somewhere between 1000-3000/monthly? Ok, then you won't get any advertisers for Sure. So, I suggest you building your traffic before looking for quality advertisers.
2. A Niche Site
Do you focus on a single topic? or, just go on a variety of topics for growing your content? A blog or website with a focused niche topic always tends to work the best because the advertisers are willing to advertise a definite community of people, not a people who are interested on different topics. That's why, if you have a financial topic, advertisers with financial products would like to advertise in your blog. But if you have focused on both Finance and Tech, then your advertisers would be simply confused. And won't get the idea what kind of readers you have more.
3. Show Your Advertisers What They Are Buying
Always expose your your blog stats to your buyers which ensures advertisers to advertise your blog. Tell them more about your Page Views, Page Rank, Traffic etc. Also, give them value by putting your ads above fold so that your advertisers get interested in advertising in the next month.
Step - 3: Who Links To Your Blog or Website
Always look at carefully who links to your blog or website. If they are keeping your blog's name under the 'Links' or 'Resource' section, it can be assumed that those people are interested in advertising your blog. So, never neglect the links!
Step- 4: AdWords Advertisers
For this, just operate a Google Search. Search with a keyword on which your blog is focused. Such as if you blog is on Facebook Marketing, search with, 'Facebook Marketing' on Google. When the results will appear, you'll also find some Sponsored Links. It can be a good idea to contact with them with your blog's stats in a short email.
Step - 5: Go to DigitalPoint Forums
Think about it. Go to various forums like forums.digitalpoint.com. Invite advertisers to advertise in your blog. Write clearly and efficiently the benefits of advertising in your blog, how much subscribers you have, your monthly unique traffic or average comments per post.
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Learn about these techniques. Imply these in your blog to get new and high-paying advertisers. As soon as you get more idea about these, it's working process, you WILL get advertisers.
PS. Always keep on growing your blog, before approaching for new advertisers.