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Getting Google Rankings For Your Website By Updating Your Content Alone
Ok, you have a website and you want your Google or Yahoo rankings. You hear that all you have to do is add some meta tags and Google will automatically make you #1 for website. Sorry folks! It does not work that way.
Yes, there are website owners that still think that meta tags are the key to getting to the top of the search engines. Ok, what if your competition is using the same meta tags? What if 1,000 websites from your competition are using the same keyword. How does Google or Yahoo decide which of those websites get to the first page?
The Real Theory Behind Getting Rankings From Updating Your Website's Content. Please Read. Content Is King!
One of most important things any website owner can do is constantly update your website. Google wants content. Yahoo wants content. Why? The reason is that the major search engines want to serve new and fresh content to their searchers. Think about it. If Google ranked automobile rating websites that rated the 1969 Chevy in 2012, people searching for the latest Chevy would not be very happy.
Google Does NOT Index Websites!
If you think Google indexes websites. Guess again. Google indexes content and only content. Your website is nothing more than a vehicle to serve the content. Put another way, if you want information on travelling to France from Los Angeles, you do not really care which website tells you how to do it. You only want the information. It makes sense that Google will serve websites with well-updated information and content.
How Do You Update Your Website With Content For Search Engine Rankings? Here are the ideas.
- Start a blog.
You would be surprised how much wonder a blog does for your website and search engines love blogs that are updated at least 3 times per week. You do not need a huge blog post. Just 2 paragraphs long, since that is all people will read anyway.
- Start a reviews web page.
Review anything from products to movies to restaurants. Make sure the reviews match your website content. For instance, if you have a sports site, review the Mets, Dodgers, Chicago Bears, Orlando Magic, New Jersey Devils, etc. Reviews also do well on the major search engines.
- Give advice to your website visitors.
You can give advice as often as you would like, but also educate your website visitors.
I can go on with ideas about how to update your website with new content, but the bottom line is this: Update often and update with relevant information that Google will serve!