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Getting the first listing on Google's first page does not automatically get you more hits.

Updated on June 22, 2011

Let's end this misconception about true search engine optimization.

See below on how you get more hits to your website.

I would like to know what the other web designers, social media marketers, and search engine optimization experts have to say about this misconception. Please comment below with other search engine optimization suggestions.

I have been designing websites for 15 years since the internet was young at a time when it was easy to get onto Yahoo (there was no Google or Bing yet). Just submit your website in a week, your website was on the major search engines. WOW! Also, back then, we had

  • Lycos
  • Alta Vista
  • AOL's Webcrawler
  • Hotbots

They all were easy to get traffic from.

When Google came onto the scene, it leveled the playfield and leveled all those other search engines; most of them were bought out by Yahoo.

The biggest misconception with most website owners is that if they have the first listing on the first page of Google, they will automatically get more traffic to their website than their competition. This is simply not true.

Why do I say this? Have you ever searched for something on Google only to click on the 4th link or maybe the 2nd link on the second page? It is in the title, folks! Your title for each web page on your site is the key to getting people to visit your website, not the ranking it takes on Google or Yahoo. A good search engine ranking does help your website get better exposure, but it does not guarantee that your website will get a hit.

Being on Google's first page is like an impression: It displays, but people must still click the link in order for you to get the visit. This happens less often then a website owner believes.

The secret is no different than a good hub with great content on Hubpages: Write quality content with quality keywords and people will visit.

Why are the description meta tags and your web page title just as important, if not more, than your keyword meta tags?

Because when your website finally comes up on the first page of Google, the TITLE has to be enticing enough for people to click through to your website. If the title fails to make someone click, the description meta tag (used by Google under the title link) better make someone click through. The keywords are only important to make the impression, but the title and description are responsible for the clickthrough:

Difference between your keywords and description with web page title

 
Keyword Meta Tag
Description Meta Tag & Title HTML Tags
Purpose
Getting the listing on Google's search results page
Creates the heading that human beings see
Creates the search engine impression
Yes
No
Makes people click through to your website
No
Yes

I think a lot of website owners and web designers get the meta tags confused. We need to understand that the HTML TITLE tag is treated like a headline:

  • You only have 7 seconds to make someone take action on your headline for printed material.
  • You only have 3 seconds to make someone click through to your website.

It is obvious that website owners also need to place as much value on the title and description meta tags as they do on keywords. Otherwise, all the relevant keywords in the world won't help if nobody clicks through.

If you would like to know how to get to the top of Google, read CoreyRab's hub Getting To The Top Of The Search Engines

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    • cangetthere profile image

      Paula 6 years ago from New Zealand

      Thankyou I found your hub to have a fresh outlook on search engine ranking.I don't often see info on the meta-tag.well done.

    • hotwebideas profile image
      Author

      Bruce Chamoff 6 years ago from New York

      Thanks, cangetthere - I appreciate it. There are a lot of misconceptions about SEO, so I am happy to clear some of the confusion up.

    • Teddletonmr profile image

      Mike Teddleton 6 years ago from Midwest USA

      Bravo well done, thanks for sharing your insights and experiance. Voted up and useful. Mike

    • hotwebideas profile image
      Author

      Bruce Chamoff 6 years ago from New York

      Thanks, Teddletonmr. Glad you like the article.

    • Rebecca E. profile image

      Rebecca E. 6 years ago from Canada

      Yes this is a good piece of information, and so true, your title is key, but so is your summary... it's made a huge difference to write out your summary.

    • profile image

      Rob Barl 6 years ago

      Great article I never looked at SEO like this, but your viewpoint makes sense.

    • hotwebideas profile image
      Author

      Bruce Chamoff 6 years ago from New York

      Hey Rebecca E, yes, you are absolutely right. The summary is in the description meta tags and a lot of self-proclaimed SEO "experts" leave it out. Big mistake. Thanks for commenting. I agree with you 100%.

    • VirginiaLynne profile image

      Virginia Kearney 6 years ago from United States

      I'm still trying to figure out what all these things are. I decided to start hubbing because by accident I wrote three blog posts which ended up getting tons of traffic--and continue to be #1 on Google searches. Crazy! I do know that it took time for that to happen. So I'm hoping that good content works here too. I really like that idea about titles bringing in the reader--that makes a lot of sense to me.

    • hotwebideas profile image
      Author

      Bruce Chamoff 6 years ago from New York

      Thanks, Virginia. Great job on the hubs. If you write a good title that entices people, they will click. I think this works the same as the hubpages concept.

    • whoisbid profile image

      whoisbid 5 years ago

      I know that being first on googles first page can make people millionaires if they have the good to sell overnight

    • puddingicecream profile image

      puddingicecream 5 years ago from United States

      Thanks for clarifying this, Bruce. Voted up for useful.

    • hotwebideas profile image
      Author

      Bruce Chamoff 5 years ago from New York

      You're welcome, puddingicecream. Glad you like the hub.

    • htodd profile image

      htodd 5 years ago from United States

      Thanks for the interesting post ..Yes ,you are very true

    • hotwebideas profile image
      Author

      Bruce Chamoff 5 years ago from New York

      Thanks, Ms. Todd! Am I true or what I saying is true? LOL

    • Lipnancy profile image

      Nancy Yager 5 years ago from Hamburg, New York

      Thanks for the great advice. Will be more conscious of my titles from now on.

    • hotwebideas profile image
      Author

      Bruce Chamoff 5 years ago from New York

      Hey, no problem. Glad I can make an impact with this hub.

    • profile image

      Ahmie 2 years ago

      I carry on listening to the nswcsaet lecture about getting free online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i find some?

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