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Getting the most from your advertising budget

Updated on September 10, 2011

Are you getting the most from your advertising budget? Most small businesses are not. You may be paying for print ads in your local newspaper, Pennysaver or some other form, but how many people are you missing out on. Everyday more people are turning to the internet to catch up on the local news and happenings, whether it be on their computers or smart phones.

Times have changed from getting the morning paper and reading it while eating breakfast or reading it after dinner. If you take notice people are constantly on the move. Some people work two or more jobs, just to stay ahead on their monthly bills. They really don’t have a relaxing time, where they sit down and read the paper. Local newspapers are well aware of this trend and have been losing customers at alarming rates. Subscriptions are down and the cost to place an ad can get expensive.

Local business owners can increase their customer base by advertising locally on the internet. Most major search site now have incorporated a local search into their database. Everyday new local businesses are being added to this database on the internet. Having the knowledge and the time to set this up and maintain it can prove frustrating to the business owner. Most small business owners need to focus their efforts on running their business. There best option is to find a local marketing consultant that will best fit their needs and give them the attention that is required. There are small local marketing consultants throughout the US. We are sure if you did a local search for them you will find one.

These local marketing consultants are their to help you. There primary focus is to assist you in getting the necessary advertising to increase your customers and your revenue. Most marketing consultants do charge a nominal fee, but generally well below what you would spend on advertising in newspapers, radio or even TV. Also, they generally set up an initial contract for 3 months. In most of their contracts they have a statement that either party can cancel at anytime usually in written form. This protects both the business owner and the consultant.

If you are reading this and are a local business owner we strongly recommend you do a local search for marketing consultants in your area.(i.e. marketing consultant in Tampa, Fl). But when doing the search you will want to look for small business firms in your area, not the large firms. The reason for this is large firms most of the time not be interested in helping you, because your business isn’t 6 figures or more. Small consulting firms generally want your business because you are the type of business they specialize in.

Find One Today.....


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