ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Giving Your Business A Boost Through The Power Of Podcasting

Updated on January 11, 2012

Supercharge Your Business With Podcasting

Podcasting can be a super powerful communication method, if harnessed properly. Podcasting gives anyone a voice, a platform, and a waiting audience to perform to. It's the 800 pound gorilla standing in the corner of the room.

Now what is podcasting exactly? Podcasting, as I define it, is internet radio on your terms. Considering the advancement of technology and the internet, the radio was the next easiest thing to "digitize". This kind of internet radio is much better than regular radio. You're not limited to once device, you can listen to a podcast on any computer or mp3 player. You're not limited to location, you can listen to it no matter where you are in the world. You're also not limited by broadcast times, you can listen to a podcast on your own time.

How do I listen to a podcast? Easy. If you have an iPod, Zune, or other mp3 player you can listen to one right now. If you don't, you can listen to it on your computer or other internet connected device. The iPod has a Podcast directory on iTunes that you can access, and the Zune has a Podcast Directory on the Zune Marketplace. There are audio and video podcasts for you to choose from. You can also Google a topic of your own interest and add the word "podcast" after it to see if there are any websites that have a podcast on it. After you find one, all you have to do is "Subscribe" and click play.

The thing with podcasting is that it is also not hard to make one. I have a friend who owns the record of running 8 podcasts at one time, and loved it. Six years ago I created my first podcast and this year I'm embarking on my second podcast specifically about social media called Social Media Roundup. If you have a microphone plugged into a computer and a recording program, you can have a podcast. You might have to add some music and audio elements to make it sound professional though, but that is easy to do. If you don't want to deal with editing and all the back end work, there are others that can handle this sort of work for you instead. You simply need to have a plan and a goal in mind first, before you start podcasting. Simplicity works fine, but you need to have a basic framework set in place before you go live.

Remember when the radio hit in the 1900's? If not, you're probably a wee bit too young, myself included. When the radio came on the scene, it revolutionized the way we could communicate with each other. We would huddle around this box radio and listen to what was going on in the world, in our city, or laugh along to a story. There could be one person sitting in a studio in New York talking into a microphone and a family in California could hear him, as if he was in the same room! It soon became the norm in society and the radio was in every home and office. Simply amazing for its time when you really think about it, and it still is today.

Now we who live in the 21st century have a similar opportunity, except this time it's global. With the click of a button, everyone in the world can hear a podcast. Technology has made it so amazingly simple once again. But where does the true power of podcasting lie?

The power of podcasting lies with you. How you use it, where you use it, and when you use it determines how far podcasting can spread. Even if you're just getting started, by simply using podcasting it can benefit the world. Ultimately the reason podcasting, and even radio, were invented was to share information with those who needed it. By harnessing this power, you can do your part to bring learning to the rest of the searching world.

Rather than leaving this power available to your competitors alone, why not check it out and see how you can super charge your business by adding an easy to produce podcast and start roping in new clients and followers now?

The Social Media Roundup Prince of Podcasting


Taylor Marek Bio

Taylor Marek is a lover of all things "online." He is a firm believer in the power of podcasting and social media. As an integral member of Posse Social Media, he brings a great deal of experience in creating and sharing podcasts, blogs, vlogs and more. As the current head of WP Web Design Experts Milwaukee, he is dedicated to helping businesses reach their full potential online.


    0 of 8192 characters used
    Post Comment

    • taylormarek profile image


      6 years ago from Milwaukee, WI

      Awesome content as always. If you liked this article, please leave a comment yourself! :)


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)