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Google Search Engine Optimization Tips and Keywords : A Step-by-Step SEO Tutorial

Updated on May 30, 2012


Google search engine optimization tips for optimized webpage design and keyword marketing strategy, these things are the real keys for making money online.

This is a video clip on YouTube, from an amazing and popular television program that reviews websites like and Googlest. The short clip explains some very simple to use information, that is more useful than it may appear at first glance. What it claims to do, it really does. It basically reveals how to get paid for doing absolutely nothing, or something relatively close to that amount of work.

It explains something that is not so foreign to those of you on Hub Pages. All you need to do to make money is simple. Get yourself a blog or webpage, then sign up for your own Google Adsense account, get access to your publisher account coded number, then the rest is just watching your money come rolling in.

Blah blah blah...

Yeah I know what you are thinking. I have heard this before. Anyone can make money. Or look how easy it is how to make money with this simple system. Or even, you can make money on the internet, make money quick, make money easy and soon you will be living the life you always wanted.

Well this is not a get rich quick article. What I am going to do is this. I want to explain to you some basic Google search engine tips for optimized webpage design and keyword marketing strategy ideas.

Google is a search engine, even with the quirks it has, what it does is rapidly produces relevant results form any keywords or search phrase that is plugged into it. Your website can create continual benefits of financial earnings that are derived by having substantial webpage traffic, which is mostly generated by having a high ranking placement on Google. As long as your submissions are webpages with relevant content, then the Google search engine should give your page a decent ranking. The key to getting this kind of good positioning is called SEO or search engine optimization ( if searching for global information on this topic, remember that it is spelled 'optimisation' on webpages using UK or Australian English ).

Once your webpage is keyword optimized and has proper HTML structure, then Google will give you a good positioning and page rank, if you do it right.

If you then open an account with Google and place Google AdSense advertising on the page, it is simple enough to have a steady source of streaming website or blogging revenue. You should see results almost immediately on the first day. It may not be a lot, or what seems like much at first, but over time, as your search engine ranking increases, your income will also.

By creating Google optimized pages, your advertising revenues will increase with each new webpage you launch, or the same with an optimized blog post. A Google AdWords campaign can also boost traffic, or you can easily create many other revenue streams with Pay per click or affiliate programs. If you're interested in PPC or Pay per click revenue system then you should check out Google, Adbrite, Chitika and ClickBank. This is beyond the scope of this article, so I will not go into further details about such programs.

In some cases Google Adsense and Adwords are not necessarily the best way to make money on the net. These days the current online payout per click on ads has dropped. There are better affiliate programs that pay much higher, but if your blog or webpage has been optimized for Google, then it is still possible to make a decent income. It took me several years of working for peanuts to learn most of this, so I hope sharing it helps some of you.

Okay, you will need to edit some basic things in your website of blog HTML to make most of these suggestions work. You can also load the webpage into your favorite page editor and do the following to create the best search engine optimization. With each step I am including an example of what the HTML might look like, and have used keywords that would be appropriate if you were optimizing the article you are currently reading.

The article title being ' Google Search Engine Optimization Tips and Keywords.'


Start by putting the primary keywords into your title, then put these into the <TITLE> tag area of your HTML. Proper titles are generally about 7 words in length, and I have been told most of the search engines only see 37 characters, including spaces ( I am not sure this is always true, but is a good rule of thumb ).

The HTML for the title would look like this :

<TITLE>Google search engine optimization tips and keywords</TITLE>


Working with the same keywords in mind, distribute them into the area of the <META NAME="description" > tag. This area should be similar to the title, describe it more elaborately, use keywords from the content of your text, and should be about 25 words in length.

The HTML for the description would look like this :

<META NAME="description"
CONTENT="Google search engine marketing strategy for search engine optimization and high ranking websites or blogs. Use Google AdSense and AdWords to generate income.">


By inserting the main keywords, keyword phrases and content buzzwords into the <keywords> tag part of the HTML, you will alert the search engines to your content. You can put about 10 to 20 words or phrases into this part of the webpage code, but remember they need to be separated by commas, also generally don't worry about capitalization of the words. Google does not make use of this when it comes to website ranking, but pretty much all the other search engines still do and will probably continue to do so.

You may also notice, that some of the keywords I have chose are either words with improper spacing or without an end letter like 's'. This is because these type of words are often mistakenly typed into search engines, so sometimes these mistakes are valid keyword options that will draw traffic to your website.

The HTML for the keywords tag would look like this :

<META NAME="keywords"
CONTENT="google, google search, google search engine, search engine optimization, optimized, adsense, adwords, ad word, ad words, adword, keywords keyword, website, webpage, ranking, rank, SEO ">


It is usually best to create an image file to use as your logo or name for webpages, it keeps the logo from changing in size or getting misspelled. When you insert your header logo, give it a file name with the keywords in it, do not name it something purely generic like 'logo.jpg'. This is also true for all pictures and images that you insert into any webpage. You may also want to edit the 'Alt' tag of the header logo so that it contains your keyword phrases.

You also should make the name of each individual webpage optimized, most often the same as the webpage or website title in the HTML, expect with the htm or html for the <href> tagging.

In any case, here is what any webpage image that has been HTML optimized might look like :

<p align="center">
<a href="Google-search-engine-optimization-tips.htm">

<img border="0" src="images/Google-search-engine-optimization-tips.jpg"
alt="Google search engine tips" width="570" height="80"></a></p>

This is a step that you may need to repeat a few times in the design of any website or webpage.

( Insert one other picture into the text body and use keywords in the file name and 'Alt' tag. Use another image in the page footer, with keywords in the file name and Alt tag as well. This is the generally agreed method for good website design, about two or three pictures, with proper tags. )


Next, you will want to change the <H1> header tag under the logo so that it contains just your keywords, but not exactly the same as the title. Keeping in mind that this is not a header tag, but it is the first line from the main body text. It is also the first example of your content that the GoogleBot spiders see for reference.

This is what the HTML will essentially end up looking like, except your fonts and sizing information will probably vary, based on your website font choices or defaults as chosen :

<H1><!--mstheme--><font face="tahoma, Arial, Helvetica"><font face="Tahoma,Arial,Helvetica" color="#000064" size="2"> Google search engine oprimization tips - how to make optimized webpages for higher website ranking </font><!--mstheme--></font></H1>

Good luck with your SEO.

Keep on writing.

And of course...Keep on Hubbing.


Write the main body of text, making sure that you start off with your keywords at the beginning, all of them should be used in the first sentence of your article or blog post. Don't repeat them more than once or twice within the main body of text.

Around 500 words to 1500 words is usually the right size for content online, although many would argue all optimized webpages should be 500 words or less. Either way, follow what I just said, and then double check your HTML.

It should be fine and now should be search engine optimized. This is something you may want to tweak every so often for your blogs or websites.

These are only general guidelines, so experiment a little and see what kind of results you get.


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    • blake4d profile image

      Blake Ford Hall 5 years ago from Now Rising Out of Phoenix Arizona Earthlings

      Thanx so much for you praises YIJ. I am humbled, but am glad that I acheived my goal of creating a helpful SEO hub for my fellow hubbers, and other readers out there. I hope to do more in the near future. Keep on Hubbing. Blake4d

    • yoginijoy profile image

      yoginijoy 5 years ago from Mid-Atlantic, USA

      Great explanation of SEO. Very helpful and useful. Thank you for sharing your knowledge, it is most appreciated.