ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Google Adwords 101

Updated on February 29, 2008

Google is one of the most popular things out there in the Internet. Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines.

Google has also devised a way to be able to put Internet marketing through a whole different level. Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers. Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on the Google search engine, he will notice a section containing ìsponsored linksî at the right-hand side of the screen. These are the Adwords advertisements. These are websites which pay to be shown whenever a certain phrase or word is searched through Google.

Bidding

Business bid for their preferred keywords when they use the Adwords system. For example, a business that is engaged in selling laptops may opt to bid for search phrases such as ìlaptops for saleî ìcheap notebooksî if they are applicable to their products.

Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-thru-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system. Another factor is the click-thru-rate, or the rate by which people are clicking the website. Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.

How to Engage in Adwords

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions through the Google website. There are a few steps which we could tackle on how to start using Google Adwords.

The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. He should take into mind the different strategies that he would want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns from engaging in this endeavor.

He should also target the right market in terms of selecting the right language and countries which he would want his ads to appear. If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, he might as well stick with his own country. He wouldnít want to get charged by generating clicks from people who do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.

Advertisements

Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line is composed of a maximum of 25 characters and the body should contain a maximum of two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to effectively attract customers and get them to click the website. A concise but striking advertisement is particularly efficient in getting the attention of the surfers.

Links

When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken. The link in the Adword should not necessarily be the home page of a website but should be a web page wherein he can find information that is important to him. The link, perhaps, can be the ìproductsî section of the website.

These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)