ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

Growth of E-Commerce

Updated on December 10, 2017

Now more than ever, entrepreneurs should be steering their businesses in the direction of online retailing. We are living in a digital age where consumers are gravitating towards the convenience of online purchasing. Although retailers are still receiving heavy foot traffic in their stores, many are improving sales by promoting their online business.

Source

The eCommerce industry is a force that no investor can afford to ignore.”

— Cushla Sherlock, Corporate Communications, Credit Suisse

Why should retailers be focusing more on driving sales online?

If an entrepreneur is starting a business they should consider testing the market with an online store. The internet can reach more consumers and could also allow businesses to have larger inventories. Providing consumers with a larger selection can lead to an increase in sales and having fewer physical locations can reduce the amount of money spent on overhead, thus increasing profit. Entrepreneurs with existing companies should also put more effort into their website for the same reasons. Many retailers also utilize promotional emails to draw customers to their site. These promotions are a way of reminding customers of their business and keeping the company front of mind. The website can also create a communication line between the company and the consumer. Customers may leave reviews on product and send feedback to the business, which could influence or encourage others to make purchases.

A website is an entrepreneur's open line of communication with consumers.

How should businesses model their online stores?

Amazon is a successful company that often comes to mind when consumers think of shopping online. As the largest name in e-commerce, they draw in many consumers by creating a fast and convenient shopping experience. They showcase a variety of products and have managed to greatly simplify the checkout process. Many other retailers are attempting to shift their businesses in the same direction. For example, Walmart has been attempting to draw consumers to their online business by offering incentives to shoppers. Some of these incentives include an automatic discount with select purchases, as well as free shipping to any store. While businesses are not going to achieve the same success as either Walmart or Amazon, entrepreneurs should model their approach to e-commerce after these successful retailers. One of the most important aspects of online retail is creating a website that is attractive and easy to use for consumers.

Customer interactions are often a spectator sport today, and every reply to a customer is nothing but an opportunity to demonstrate your values in a way that will nudge members of the audience to buy from you."

— Jay Baer

The following are some helpful tips for building a successful website:

  • Use basic colors to avoid overwhelming customers.
  • Create a seamless experience from shopping to checkout.
  • Have an e-commerce platform that is able to accept multiple forms of payment and calculate sales tax.
  • Create a comments section for products so customers can leave reviews.
  • Make sure a questions/comments page is clearly visible and concerns are responded to promptly.
  • Offer promotional discounts to draw in customers.
  • Minimal is better so pages are easy to view.

Source

What could this do for your business?

Following these tips while establishing a business online can allow for companies to connect with more consumers. Buyers are attracted to the convenience of the shopping experience, as well as the vast inventory they are given to choose from. Entrepreneurs can increase sales, increase profits, and establish relationships with their customers.


Sara Davis works for one of the world’s largest retailers. She is also currently enrolled in the Masters of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author’s information, and any links remain intact. Copyright 2017 by Sara Davis.

© 2017 Davis Sara

Comments

    0 of 8192 characters used
    Post Comment

    • jjoyholly profile image

      Julia Valentine 6 months ago from Martinsville

      Agree, that is why I am venturing into drop shipping!

    • John Wolfgang profile image

      John Wolfgang 6 months ago from Europe

      Great article! I completely agree with the points that you have made, businesses need to adjust to the changing mindset of customers in order to maintain and even increase their revenue.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)