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Guide to telemarketing

Updated on November 29, 2014

My Credentials

As a former "top" telemarketer, I have a few "tricks" of the trade to share with you.

I don't telemarket anymore because I just lost interest. It takes a special breed of person to be a great telemarketer. You must know how to keep a clear head and be able to brush rejection away.

I have telemarketed many different items. I have also sold door-to-door. There are many differences in the two.

If you are a top telemarketer, you can make a lot of money.

The company that saw my peak was Pacesetter Corporation in Omaha, Nebraska. I set appointments for Representatives to sell windows, siding, security systems, and other home improvements. That company was owned by Phil and Harley Schrager and brought in millions yearly. Since it was sold to another man it has ended up in bankruptcy court.

I learned a lot from that company while I was there for a total of 5 years and 1 of those years I grossed $82,000. It was a stellar year in home improvements!

Scroll down and learn a few secrets from my days of telemarketing.


Attitude is very important. People can hear in your voice if you are stressed out or upset. They can also hear if you happy and up-beat. I would listen to many positive thinking tapes and up-beat music on my drive to work everyday.

Always remember that if people like you, they will listen to you!

One of my favorite speakers is Zig Zigler. Here are a couple video's that may help a lot; they did me.

Follow the script

The men and women that write telemarketing scripts are, in most cases, experts. They have found what works best. Use the script, don't veer off. The key is to not read it, but to feel it. It should come out each time as if you just thought about it. You are an actor or an actress every call.

Rebuttals are the same way; use what they gave you. Don't be afraid to use a little humor. People always like a good laugh.

The Close

This must be your strongest suit. I truly believe there is no such thing as a soft sale.

You must always assume that if the person has listened to you this long, they are buyers.

Never "ask" for the sale! Don't use "how about", "can I", or "will you".

Use "I will".

Most people are followers; you be the leader and tell them what you can do for them. By doing this, you will be amazed at how many people will go along with you!

One of the best statements I have ever heard was: If you were arrested for being a closer, would there be enough evidence to convict you?

Always remember, the next call is the first call and don't let a bad call ruin your day.

If you have any more questions on telemarketing, or a situation that you have been in that you would like my opinion on how I would handle it, feel free to post in comments or contact me through hub-pages and I will answer it to the best of my ability.

I hope that your endeavors as a telemarketer are very profitable.

I will leave you with one of the top songs I would listen to on my way to work too. Music can put you in the right frame of mind too.

© G.L. Boudonck

© 2008 Greg Boudonck


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    • Sherri Wright profile image

      Sherri Wright 

      7 years ago

      based on how you influenced such a reader like me, i am really convinced on what ideas you are trying to impart.. strategies and self reliance, are somehow our keys to gain sales in any type of business we are into..

    • Froggy213 profile imageAUTHOR

      Greg Boudonck 

      7 years ago from Returned to an Isla Del Sol - Puerto Rico Will Rise Strong

      Stan, I do have an idea for you. I will email you with that.

    • Froggy213 profile imageAUTHOR

      Greg Boudonck 

      7 years ago from Returned to an Isla Del Sol - Puerto Rico Will Rise Strong

      Stan, I do have an idea for you. I will email you with that.

    • profile image


      7 years ago

      I have also been in telemarketing for many years. Now I have an office selling satellite TV. It is a very hard sale. My question to you is what product or service would you suggest we try to market and how would I go about obtaining a contract with that product or service? You can give me your answer at


    • profile image

      Amber King 

      8 years ago

      I agree that it takes skill to telemarket. Making your prospect trust you without seeing you takes a special talent.

    • profile image

      Alice Clark 

      8 years ago

      Telemarketing is very simply put, the marketing and sales of goods, products and services over the phone. When phone calls are made to existing customers for the purpose of offering new products or made to prospective new customers, this is known as telemarketing. It is a very powerful way to generate new leads for a company and promote new products which is why it is something carried out by companies and businesses all over the world.

    • profile image


      8 years ago

      i have check on this guide very informative..hope you could help me

      we've been having this campaign for 3 weeks now and still we are having some challenges about our sales. Everytime we call we got a lot of not interested or hung up's.. can i ask for your advice on what i can do to be a good telemarketer.thanks so much

    • profile image


      9 years ago

      Great hub page thanks for sharing your insights.

    • profile image


      9 years ago

      I have a few questions, My Aunt and Uncle have owned a window company for 30 years and are wanting to expand but getting the word out has become a big factor. I'm new to this whole telemarketing business but getting sales is not my problem. I just need to know where to start and how to get there. Like what questions would I ask, how to get the phone numbers, would it be better to hire an agency? If you could please contact me via e-mail @ Thank you

    • Froggy213 profile imageAUTHOR

      Greg Boudonck 

      9 years ago from Returned to an Isla Del Sol - Puerto Rico Will Rise Strong

      Hi John. As I said in the sentence just below that, people are followers. By saying I will you are putting in there mind that it is already done and it would be in their best interest to just "go along".

      I hope this helps.

    • profile image

      John Parker 

      9 years ago

      plz explain the I WILL section u mentioned in the CLOSING part.

      thanx alot

    • profile image


      9 years ago


    • profile image


      10 years ago

      thx it was an interesting article =]

    • Froggy213 profile imageAUTHOR

      Greg Boudonck 

      11 years ago from Returned to an Isla Del Sol - Puerto Rico Will Rise Strong

      I hope this helped. Best to you Lea!

    • Lea^ profile image

      Lea Smith 

      11 years ago

      Thanks so much.......

      BTW: I like Zig Zigler a lot as well. :]


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