- Business and Employment»
- Marketing & Sales»
- Sales & Selling
Guide to telemarketing
As a former "top" telemarketer, I have a few "tricks" of the trade to share with you.
I don't telemarket anymore because I just lost interest. It takes a special breed of person to be a great telemarketer. You must know how to keep a clear head and be able to brush rejection away.
I have telemarketed many different items. I have also sold door-to-door. There are many differences in the two.
If you are a top telemarketer, you can make a lot of money.
The company that saw my peak was Pacesetter Corporation in Omaha, Nebraska. I set appointments for Representatives to sell windows, siding, security systems, and other home improvements. That company was owned by Phil and Harley Schrager and brought in millions yearly. Since it was sold to another man it has ended up in bankruptcy court.
I learned a lot from that company while I was there for a total of 5 years and 1 of those years I grossed $82,000. It was a stellar year in home improvements!
Scroll down and learn a few secrets from my days of telemarketing.
Attitude is very important. People can hear in your voice if you are stressed out or upset. They can also hear if you happy and up-beat. I would listen to many positive thinking tapes and up-beat music on my drive to work everyday.
Always remember that if people like you, they will listen to you!
One of my favorite speakers is Zig Zigler. Here are a couple video's that may help a lot; they did me.
Follow the script
The men and women that write telemarketing scripts are, in most cases, experts. They have found what works best. Use the script, don't veer off. The key is to not read it, but to feel it. It should come out each time as if you just thought about it. You are an actor or an actress every call.
Rebuttals are the same way; use what they gave you. Don't be afraid to use a little humor. People always like a good laugh.
This must be your strongest suit. I truly believe there is no such thing as a soft sale.
You must always assume that if the person has listened to you this long, they are buyers.
Never "ask" for the sale! Don't use "how about", "can I", or "will you".
Use "I will".
Most people are followers; you be the leader and tell them what you can do for them. By doing this, you will be amazed at how many people will go along with you!
One of the best statements I have ever heard was: If you were arrested for being a closer, would there be enough evidence to convict you?
Always remember, the next call is the first call and don't let a bad call ruin your day.
If you have any more questions on telemarketing, or a situation that you have been in that you would like my opinion on how I would handle it, feel free to post in comments or contact me through hub-pages and I will answer it to the best of my ability.
I hope that your endeavors as a telemarketer are very profitable.
I will leave you with one of the top songs I would listen to on my way to work too. Music can put you in the right frame of mind too.
© G.L. Boudonck
© 2008 Greg Boudonck