ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Increase Customer Retention By Providing Great Customer Service

Updated on December 20, 2016

This article might work wonders for you if you are having your business in any format, small or multinational. Companies are always looking to retain customers at any cost, especially the ones who are valuable to company’s growth. They try to retain their customers as customers form the basis of the company and it is because of them that the company survives in the long run. There is no better way of retaining the customers when you do that by providing ethical and strong customer support. You should always be looking to retain the clients, and that should form a part of your business strategy. Some of the ways of increasing the number of customer retention by providing strong customer support and service are as follows –

Social image

You should always consider providing a clean and very positive social status to the customers and clients. Look forward to set examples and send social messages rather than coming out with something negative as it will hurt the customer’s sentiments. Try to be active socially and connect with your customers.

Inner ego

Try and understand the mentality of the clients. You should look forward to capturing the ego of the customers. You should always come up with certain business solutions regarding products that will satisfy the needs of the people and through which they can benefit. Come up with certain strategies that will satisfy the prevailing needs of the people rather than just coming up with something new always.


There is no point of coming with some product that is way off the financial capabilities. Sometimes, to sacrifice, in terms of cost might not be easy. However, you have to utilise that fact carefully and wisely.

Personal form

Try considering making things a bit more personalised. Make the customer feel that you adore and value them to retain customers. For example – researchers say that some people can earn more tips just by some form of warm and personal gestures by saying something like “HAVE A GOOD DAY”.

Focus more on quality

Always remember that it is extremely important to have the right sort of product quality rather than just providing speedy service. Always bear in mind that customer value product quality more than just something which is done quickly but inefficiently.

Know your customers

You should always consider knowing your customers well. Your customers appreciate when you understand their needs. Spend some quality time with customers rather than leaving them on their own. Do not rush them into anything and give them time to think and that way you also understand their choices better.

Correct platform

Identify the medium that the people are choosing as channels to communicate. It could be just emails, and you act accordingly. Do not deviate from their choices. There are businesses that run on the basis of emails as the primary source of communication with the customers.

Customer labelling

Try considering some good labels for the customers. Always make them feel that they are being valued. You could do that by indicating them as “YOU AWESOME PEOPLE”, or some form of brand names and they will be more than happy to accept it, and it will be helpful for you to retain customers.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)