HOW TO THINK LIKE GOOGLE: A QUICK GUIDE FOR ENTREPRENEURS
WRITE A MISSION STATEMENT
Before Google became the giant it is today, it was two college students with a clear dream, focused on one thing: making information easy to find on the Internet.
Why is a Mission Statement important? If you cannot hone your idea into one, exciting new concept, chances are you won’t get anyone else interested in your idea. How do I know this? As a screenwriter, I started out marketing my ideas. Nobody knew me, and I hadn’t written a script. But I had lots of ideas. The very first time I posted a logline (one sentence that tells a producer about your script) to a website, the producers of Forrest Gump contacted me for a synopsis. I had never written a script or a synopsis. But I began to learn how much power a well-thought out idea with global potential has. Google used this exact strategy to receive their first check for $100,000 when they were just two guys with an idea and a company name. So never underestimate the power of your Mission Statement.
You can read Google’s Mission Statement at the link below to see an example of how concise your own Mission Statement should be, and I cannot emphasize this enough.
- Google's Mission Statement
To see how simple and clear Google's Mission Statement is, scroll down the page until you find the words "and the scope of Googles mission: to organise the worlds information and make it universally accessible and useful."
FIND SOMEBODY WHO SEES YOUR POTENTIAL
Not everybody will see the potential of your idea. The two college students who founded Google were no different. They met with defeat when they first began to market their idea. But it didn't stop them. Below is a an interesting, easy-to-read article to demonstrate that it takes someone who sees your long-range potential to help you.
- Sept. 7, 1998: If the Check Says \'Google Inc.,\' We\'re \'Google Inc.\'
The above link will take you to the two men with a dream, and show you how they obtained $100,000 for what they personally describe "an entity that wasn't even in existence yet."
TAKE GOOGLE'S BEST ADVICE EVER - 10 THINGS WE KNOW TO BE TRUE
One thing I’ve found to be true: when you are getting advise in life, don’t listen to people who have never tried to be great, or people who have tried and failed and given up. They’ll drag you down and crush your dreams. But who is more successful than Google? In 14 years, Google went from getting their first check for 100,000 to having a market worth of over 154 BILLION dollar in 2009. Google’s Philosophy, their article ”Ten Things”, is probably the best, most honorable, and most true piece of advice you’ll ever get on a single page of the Internet. You can find it at the link below.
COMPARE YOUR MISSION STATEMENT TO GOOGLE'S TEN THINGS
Google had 154 Billion dollars of experience when they wrote "Ten Things" in 2009. These 10 things worked for Google, and they can work for you. My personal favorites are "Democracy works on the Internet" and "It is possible to earn money without doing evil".
KEEP ASKING YOURSELF "HOW I DO THINGS BETTER?"
Google has a relatively short history of doing things a better way but having a phenomenal success rate. Google is the first one to admit that the Internet is always changing, people are always searching for better, easier ways to do things, and Google keeps asking the same question: How do I improve what I already do?
EMPOWER YOURSELF BY EMPOWERING OTHERS
I really hate using the word “empower”, as people tend to overuse that word. But it is the whole idea behind Google: they made it easier for people to find what they need, saving people time, money, and frustration. Not only that, Google continues to make the lives of other people easier by improving the way they do searches, by providing free productivity tools, and by providing people like me with tools and funding to accomplish their bigger dreams in life. Now, Google doesn’t even know me personally. But I got an AdSense Account by writing a clear, concise mission statement when I applied for my AdSense Account. So when I’m not working on my other projects, I can actually write short articles that help others accomplish their dreams and get paid for it as I write. Empowering others is a powerful way to empower your self, EVEN IF YOU HAVE NO MONEY TO START WITH.
GOOGLE HELP FOR NON-PROFIT CORPORATIONS
In some states, it costs almost nothing to incorporate, and you only have to give as little as 10 per cent of your profits to be considered as non-profit. That's between you and your conscience. But if you truly have an idea that will benefit humanity, Google has grants for non-profits. The link below will give you easy-to-understand directions how to apply for help.
FINALLY, SOME EXAMPLES OF PEOPLE WHO MADE A DIFFERENCE IN MODERN TIMES
In case you need some inspiration, here are individuals, all of them now famous for their efforts, who at one time were just people with dreams. I have provided a link to Nickelback on YouTube. Watch it to the end to see just how much good one person can do in this world: