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Handmade Seller---Your Digital Image Part 1
A Logo Can Capture The Attention You Need
Coming up with a logo is a useful way of beginning to consolidate your business's image and helping your customers and prospective buyers remember you!
Your logo should say something about your brand at first sight, without you having to explain an awful lot. It should awaken a nice comment, if possible, from those that see it for the first time.
It should be something that catches the eye, yet simple, something you can insert in badges, banners, ads, etc. It should be your symbol on avatars.It should be a visual image that reminds people of you and of what your brand represents.Since my brand is called Craftybegonia, I chose a red double begonia blossom as my logo. Simple, to the point, lovely, and, since red is a striking color, it is interesting enough to arrest the attention browsers, and make them inquire "what does this mean?"
For a “crafty” begonia, a begonia is a natural. But if you’re selling something else, sit down for a little bit and think, what could represent me? What kind of message would it send? What impression would it cause? How does it relate to my business and how can it impress my potential customers? What image would it create about me and my brand?
Jot down the ideas that come to your mind and then set out to find that perfect image or item that will portray all of that to someone who just found you for the first time!